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==History==
==History==
In preparation for founding ''Nylon'', [[Ray Gun (magazine)|''Ray Gun'']] and ''Bikini'' publishers Marvin Scott Jarrett and Jaclynn Jarrett sold their majority interests in Ray Gun Publishing for an "undisclosed sum", then formed Pop Media. ''Nylon'' was co-founded in 1999 by the Jarretts, with ex-''Ray Gun'' Editorial Director Mark Blackwell, [[Madonna Badger]] as Art Director, and [[supermodel]] [[Helena Christensen]] as Creative Director<!--for both sentences--><ref name="LAT1999">{{cite web
In preparation for founding ''Nylon'', [[Ray Gun (magazine)|''Ray Gun'']] and ''Bikini'' publishers Marvin Scott Jarrett and Jaclynn Jarrett sold their majority interests in Ray Gun Publishing for an "undisclosed sum", then formed Pop Media. ''Nylon'' was co-founded in 1999 by the Jarretts, with ex-''Ray Gun'' Editorial Director Mark Blackwell, Madonna Badger as Art Director, Michael Neumann as Development Director and [[supermodel]] [[Helena Christensen]] as Creative Director<!--for both sentences--><ref name="LAT1999">{{cite web
|title=''Nylon'' Not a Stretch for the Man Behind Ray Gun
|title=''Nylon'' Not a Stretch for the Man Behind Ray Gun
|work=latimes.com
|work=latimes.com
Line 34: Line 34:
|url=http://articles.latimes.com/print/1999/mar/03/news/cl-13368 <!--"print" as opposed to page-by-page: http://articles.latimes.com/1999/mar/03/news/cl-13368-->
|url=http://articles.latimes.com/print/1999/mar/03/news/cl-13368 <!--"print" as opposed to page-by-page: http://articles.latimes.com/1999/mar/03/news/cl-13368-->
|accessdate=2010-10-13
|accessdate=2010-10-13
}}</ref><ref name="masthead2010">Note: ''Nylon' ''s [http://web.archive.org/web/20100213080151/http://www.nylonmag.com/?section=masthead 2010 masthead] credits the four alphabetically as follows: "''founders'' mark blackwell, helena christensen, marvin scott jarrett, jaclynn b. jarrett".</ref> (the latter two are longer involved).<!-- NOTE: MICHAEL NEUMANN - PLEASE DO NOT ADD YOUR NAME HERE - PLEASE SEE TALK AND DISCUSS THERE --Lexein --> According to Publisher<!--cap: title at the mag--> Jaclynn Jarrett, the magazine's name was chosen because "...Marvin Scott Jarrett, our Editor-in-Chief, just liked the sound of ''Nylon.'' After picking it, we realized the New York/London tie-in, which is congruous with our editorial focus on these two cities."<ref name="MPAJJ">{{cite web
}}</ref><ref name="masthead1999">Note: ''Nylon' ''s [http://www.flickr.com/photos/nylonmagazine/3529387688/in/set-72157618109931778 1999 Masthead from Premiere Issue]</ref> (the latter two are longer involved). According to Publisher<!--cap: title at the mag--> Jaclynn Jarrett, the magazine's name was chosen because "...Marvin Scott Jarrett, our Editor-in-Chief, just liked the sound of ''Nylon.'' After picking it, we realized the New York/London tie-in, which is congruous with our editorial focus on these two cities."<ref name="MPAJJ">{{cite web
|url=http://www.magazine.org/indy/four_questions/Jaclynn_Jarrett.aspx
|url=http://www.magazine.org/indy/four_questions/Jaclynn_Jarrett.aspx
|title=The Four Questions with Jaclynn Jarrett of ''Nylon''
|title=The Four Questions with Jaclynn Jarrett of ''Nylon''

Revision as of 19:13, 28 July 2013

Nylon
Nylon magazine cover, with the name in all caps block bold Helvetica font, featuring Ashley Olsen seated on a walkway railing in black skinny jeans with boot flares, large-bead necklace, a grey tank top, and orange knit cap, in front of a chain link fence.
August 2006 cover
Editor-in-chiefMarvin Scott Jarrett
CategoriesFashion
FrequencyMonthly
PublisherJaclynn B. Jarrett
Total circulation
(2012)		216,466[1]
First issueApril 1999 (U.S.)
CompanyNylon Holding Inc.
CountryUnited States
Based inNew York, NY
LanguageEnglish
Websitenylonmag.com
ISSN1524-1750

Nylon is an American magazine that focuses on pop culture and fashion. Its coverage includes art, beauty, music, design, celebrities, technology and travel. Its name references New York and London.

History

In preparation for founding Nylon, Ray Gun and Bikini publishers Marvin Scott Jarrett and Jaclynn Jarrett sold their majority interests in Ray Gun Publishing for an "undisclosed sum", then formed Pop Media. Nylon was co-founded in 1999 by the Jarretts, with ex-Ray Gun Editorial Director Mark Blackwell, Madonna Badger as Art Director, Michael Neumann as Development Director and supermodel Helena Christensen as Creative Director[2][3] (the latter two are longer involved). According to Publisher Jaclynn Jarrett, the magazine's name was chosen because "...Marvin Scott Jarrett, our Editor-in-Chief, just liked the sound of Nylon. After picking it, we realized the New York/London tie-in, which is congruous with our editorial focus on these two cities."[4] The first two letters are the initials for New York and the last three letters are the first three letters of London (New York London). The design of the magazine was intended to be "hyper-legible", in answer to criticism of Ray-Gun 's "chaotic" layouts. The first issue was published on April 6, 1999.[2]

Nylon Japan, the first international issue, was published in 2004.

In 2005, Nylon was bought by Pennsylvania businessman Don Hellinger.[5]

In 2006, Nylon and MySpace collaborated on their first International Music issue, making it freely available online for a time.[6][7] Nylon TV was launched in 2006 with the creation of its own YouTube channel, and has a following of over 59,600 subscribers and 52,493,000 views to date.[8]Nylon partnered with MySpace in 2006 for its annual June/July music issue.

The magazine became generally available online in digital form in March 2007. Nylon released their June/July International Music and MySpace issue online for free viewing.[9] Marvin Scott Jarrett's Editor's Letter described it as a collaboration with MySpace, focusing on eight "music and style mecca" cities around the world, featuring the White Stripes on the cover, as selected by Nylon's MySpace fans.[10]

Nylon Korea premiered in 2008. In that same year,Nylon and Nylon Guys took to social media with Facebook and Twitter pages.[citation needed] Nylon 's Twitter account has gained over 525,000 followers and over 280,000 on Facebook to date.[citation needed] Nylon teamed up with Live Nation that year to produce its first Nylon Music Tour, headlined by electro rockers She Wants Revenge.[11]

On their 10-year anniversary in 2009, Nylon made the April 1999 inaugural issue freely available online, including all articles, in scanned form.[12] Later that year, Nylon partnered with iTunes for its annual music issue, which included a free summer playlist download of 22 tracks.[13] Nylon Japan was first published in 2009.

Nylon came together with YouTube in 2010 for its Young Hollywood issue, allowing readers to watch the entire issue on YouTube. The partnership extended for the 2011 Young Hollywood issue as well. 2010 also brought the launch of Nylon Dailies, emails written by local writers every day in ten key American cities.[14]

Nylon Indonesia had its first issue published in 2011, followed by Nylon Singapore in 2012.[15] In 2011, Nylon then-President Don Hellinger and then-CFO Jami Pearlman[5][16] were charged with money laundering and operating an illegal gambling business.[5] In 2012, Hellinger pled guilty to charges of illegal money transfer.[17]

Nylon joined with Facebook in 2012 for its June/July music issue.[18] 2012 also brought a Summer Music Tour, featuring Neon Trees and co-produced by Starbucks.[19] America's Next Top Model announced that Nylon would be its media partner for the show's 19th cycle, airing on August 24, 2012.[20]


Editors

The Executive Editor for the magazine is currently Ashley Baker, who also holds the same position for Nylon Guys.

Features Deputy Editor: David Walters, Senior Editors: Melissa Giannini and Mallory Rice, Beauty Director: Katie Dickens, Editorial Assistant: Lisa Mischianti, Beauty Assistant: Jade Taylor, Contributing Editor: Chris Norris.

Fashion Fashion Director: Joseph Errico, Market Director: Rachael Wang, Men's Market Editor: Mitsu Tsuchiya, Associate Market and Accessories Editor: Tamar Levine, Fashion Assistant: Marissa Smith, Style Editor-at-Large: Dani Stahl.

Digital Executive Web Editor: Rebecca Willa Davis, Senior Web Editor: Ray Siegel, Men's Content & Marketing Director: Josh Madden, Web Editor: Ali Hoffman, NYLON TV Executive Producer: Heather Catania, NYLON TV Associate Producer: Blair Waters.

Cover models

Main article: List of Nylon cover models

The first Nylon cover subject was Liv Tyler in April 1999, photographed and interviewed by Helena Christensen.[21] Cover models have included: Christina Aguilera, The Horrors, Selena Gomez, Lily Allen, Paris Hilton, The Kills, Camilla Belle, Karen O, Evan Rachel Wood, Mary-Kate Olsen, Lea Michele, Lil' Kim, Zooey Deschanel, Kristen Stewart, Rachel Bilson, Scarlett Johansson, Mischa Barton, Christina Ricci, Leighton Meester, Blake Lively, Taylor Momsen, The White Stripes, Sienna Miller, Nicole Richie, Megan Fox, Hilary Duff, Emma Stone, Lindsay Lohan, M.I.A., Zoe Saldana, Drew Barrymore, Jessica Szohr, Mila Kunis,[22] Emily Browning, Katy Perry, Jena Malone, Abbie Cornish, Vanessa Hudgens, Jamie Chung, Emma Roberts,[23] Chloë Grace Moretz,[24] Lily Collins, Hayley Williams and Laura James.

Reception

The inaugural issue of Nylon was received with some disdain from Barry Didcock of the Glasgow Sunday Herald, who referred to Christensen's photography of Liv Tyler as "striking enough" but said her interview was "natter" and her photo/journal article about India was "gushing." He continued, "British music fans won't take much from Nylon they haven't already absorbed" from other magazines.[21]

Medialife Magazine's Jennifer Cox wrote in 2001 that Nylon was "a little uppity, and it's not hard to understand why", describing it as "bold, idiosyncratic, challenging, absolutely of-the-moment," but unnoticed by "the mainstream" until March 2001, when Nylon was nominated for the ASME National Magazine award. She described the April issue as "groundbreaking" (for a fashion magazine) to feature an overweight woman in a history of women's weight, noted that the magazine's models "are more often interesting looking than beautiful per se." She found its photo spreads "bold with their use of white space and innovative photography" and noted Nylon's distinctive "heavy emphasis on music coverage."[25]

Recognition

The American Society of Magazine Editors noted the magazine three times: Nylon was nominated for "National Magazine Award for General Excellence (100,000-400,000 circulation)" in 2001,[26] was a finalist for "General Excellence (100,000 to 250,000 circulation)" in 2003,[27][28] and was a finalist for the 2006 ASME "Design" award.[29]

In 2006, Nylon was a Nominee at the 10th Annual Webby Awards, in the Fashion category,[30][31] and an Official Honoree at the 12th Annual Webby Awards in the Magazine category in 2008.[32]

In 2008 industry monitor Media Industry News Online editors selected Nylon.com as the penultimate of their "Top 5 Women's Fashion Mag Website Picks", judging on "visual appeal, functionality and usefulness of information". They found it to be the "destination of choice for alternative, fashion minds everywhere", and "...Nylon’s entertainment radar is still alive and well. Its funky illustrations and graphics give Nylon a hip, unique look that is truly hard to come by in the category. Nxtbook provides slick, downloadable digital magazine issues".[33]

Brand extensions

The magazine has Radar, Fashion, and Style pages. There is also a Nylon Guys magazine, first announced in 2003[34] and published independently in 2004,[4] which has featured Joseph Gordon Levitt from 500 Days of Summer.

According to publisher Jaclynn Jarrett, Nylon partnered with Rizzoli Publishing to publish three books: Street, on global street fashion; Pretty, on beauty; and Play, on music.[4] Pretty: The Nylon Book of Beauty was listed in the New York Public Library's best Books for the Teen Age 2008.[35][36] In 2009 Jarrett founded Nylon Records and signed French female pop group Plastiscines as its first act, after seeing them on the cover of French fashion and style magazine Citizen K.[37][38] Also in 2009, Nylon introduced its iPhone app; MinOnline listed it (among "Top 5 iPhone Mags You May Have Missed") as "a pleasant surprise. This fashion and culture mag has one of the more attractive magazine-like designs among print brands on mobile."[39]

The September 2010 issue of the magazine was released as an iPad app, including video, music and some exclusive content. The iPad edition is in the app store and is free.[40]

Bibliography

  • Street: The Nylon Book of Global Style. Universe (2006). ISBN 978-0-7893-1501-4.
  • Pretty: The Nylon Book of Beauty. Universe (2007). ISBN 0-7893-1539-4.
  • Street View: The New Nylon Book of Global Style. Universe (2010). ISBN 978-0-7893-2088-9.

References

  1. ^ "Magazine Title Search : Circulation averages for the six months ended: 6/30/2012 Selection: %NYLON%". Audit Bureau of Circulation. Retrieved August 22, 2012.
  2. ^ a b Colford, Paul D. (March 3, 1999). "Nylon Not a Stretch for the Man Behind Ray Gun". latimes.com. Los Angeles Times. Retrieved 2010-10-13.
  3. ^ Note: Nylon' s 1999 Masthead from Premiere Issue
  4. ^ a b c "The Four Questions with Jaclynn Jarrett of Nylon". Magazine Publishers of America. January 30, 2008.
  5. ^ a b c Stoeffel, Kat (September 9, 2011). "Nylon President Reports to Court This Month for Money Laundering Trial". The New York Observer.
  6. ^ Aspan, Maria (May 22, 2006). "MySpace Will Play Host to a Free Magazine Issue". Technology. New York Times. Retrieved 2010-08-25.
  7. ^ "NY Times Announces Cross Promotion". Nxtbook.com. May 23, 2006. Retrieved 2010-08-25. Links to issue, now not free.
  8. ^ "Nylon TV - YouTube".[dubious – discuss]
  9. ^ "Nylon Magazine and MySpace Announce International Music Issue". TheFreeLibrary.com (Press release). Business Wire. May 22, 2007. Retrieved 2010-08-24.
  10. ^ "Nylon June/July 2007" (Flash). nxtbook.com. Nylon Holding Inc. June 2007. p. 18. Retrieved 2010-08-24.
  11. ^ Vlautin, John (March 24, 2008). "First Ever Nylon Magazine Music Tour Produced by Live Nation to Feature She Wants..." Livenation.com. Live Nation. Retrieved 2012-09-10.
  12. ^ "We're Number One" (>100 JPEG images). Nylon. Nylon Holdings Inc. May 13, 2009. Retrieved 2010-08-24.
  13. ^ "Nylon + iTunes". May 26, 2009. Retrieved 2012-09-13.
  14. ^ "Nylon Daily". October 27, 2010. Retrieved 2012-09-13.
  15. ^ Tiang, Alethia (January 5, 2012). "New Fashion Magazine On The Block". marketing-interactive.com. MPG Media. Retrieved 2012-09-13.
  16. ^ "Nylon Magazine masthead". 2010-08-22. Archived from the original on 2010-08-22.
  17. ^ Brubaker, Harold (March 3, 2012). "Officials of defunct Bucks company plead guilty in overseas gambling case". The Philadelphia Inquirer.
  18. ^ Smith, Steve (May 18, 2012). "Nylon Integrates Facebook with Music Issue". MinOnline.com. Access Intelligence. Retrieved 2012-09-10.
  19. ^ "Nylon Music Tour 2012". Retrieved 2012-09-10.[non-primary source needed]
  20. ^ "America's Next Top Model: College Edition". June 7, 2012. Retrieved 2012-09-10.
  21. ^ a b Didcock, Barry (April 25, 1999). "Nylon hits a snag with its supermodel connection". Glasgow: Sunday Herald. Retrieved 2010-08-24.
  22. ^ Walansky, Aly (November 30, 2010) "Mila Kunis Covers Nylon Magazine December/January Issue". MyGloss.com.
  23. ^ "Nylon TV + Emma Roberts". NylonMag.com. April 27, 2011.
  24. ^ "Young Hollywood 2011 - Chloe Moretz". YouTube: NylonMag official channel. April 26, 2011.
  25. ^ Cox, Jennifer (April 1, 2001). "Sniff, we're Nylon, and we're downtown". MediaLife Magazine. Retrieved 2010-08-24.
  26. ^ Bercovici, Jeff (March 1, 2001). "New Yorker leads in magazine award nods". Media Life Magazine. Retrieved 2010-08-24.
  27. ^ Lerner, Kevin (May 7, 2003). "Record wins National Magazine Award". American Society of Magazine Editors. Retrieved 2010-08-24.
  28. ^ "ASME National Magazine Awards Searchable Database". Nylon (select from menu). American Society of Magazine Editors. Retrieved 2010-08-24.
  29. ^ "ASME Announces National Magazine Award Finalists" (Press release). American Society of Magazine Editors. March 15, 2006. Retrieved 2010-08-24.
  30. ^ "10th Annual Webby Awards Winners and Nominees". WebbyAwards.com. 2006. Retrieved 2010-08-24.
  31. ^ Fitzgerald, Toni (April 12, 2006). "'Hmmm. I wonder why they're staring'". MediaLife Magazine. Retrieved 2010-08-24.
  32. ^ "12th Annual Webbys - Current Honorees". Webbyawards.com. 2008. Retrieved 2010-08-24.
  33. ^ Novak, Amy (July 18, 2008). "Top 5 Women's Fashion Mag Website Picks". MinOnline.com. Access Intelligence. Retrieved 2010-08-26.
  34. ^ Nylon for Guys to break next month. Press Release. PR Week, February 17, 2003. Archive.
  35. ^ Pretty: The Nylon Book of Beauty. Rizzoli Publishing.
  36. ^ Books for the Teen Age 2008[dead link] New York Public Library.
  37. ^ Mathieu, Gaétan (September 16, 2009). "Le pari américain des Plastiscines". France-Amerique.com.
  38. ^ Harding, Cortney (June 20, 2009). "The Indies - Rock's Back Pages - Nylon Magazine Branches Out With A New Record Label". Billboard Magazine. Vol. 121, no. 24. p. 13.
  39. ^ Smith, Steve (October 8, 2009). "Top 5 iPhone Mags You May Have Missed". MinOnline.com. Access Intelligence. Retrieved 2010-08-25.
  40. ^ Kats, Rimma (September 20, 2010). "Nylon magazine offers exclusive content via iPad app". Mobile Marketer.
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