Interpellation (philosophy)

Ideology is the mechanism that turns individuals into subjects .

o Interpellation: ideologies ability to assign individuals to specific positions within its own communicative (semiotic) representations of reality

Puts people in their place (interpellates them): calls out to the individual and converts them into a subject

Individuals become the authors of their own experience. You authorize your own interpretation as the truth. Thus you interpellate yourself, make yourself the subject of your own ideological statement.

o We are interpellated-positioned-through media texts and the industrial operations of the media EX. Media text that says "real women, like you, like real deals"-- You are no longer a part of the audience, interpreting the ideology, you are the subject of the ideology