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VSCO

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For the orchestra, see Victoria School Chinese Orchestra.
VSCO
Developer(s)Visual Supply Company
Initial release2011
Stable release
Android135 / October 23, 2019; 5 years ago (2019-10-23) [1]
iOS135.0 / October 21, 2019; 5 years ago (2019-10-21)[2]
Operating systemAndroid 5+, iOS 11+
Size56.96 MB (Android)
153.9 MB (iOS)
Websitevsco.co

VSCO, formerly known as VSCO Cam, is a photography mobile app for iOS and Android devices. The app was created by Joel Flory and Greg Lutze.[4][5][6] The VSCO app allows users to capture photos in the app and edit them, using preset filters and editing tools.[7][8][9]

History

Visual Supply Company was founded by Joel Flory and Greg Lutze in California in 2011.[6][10][7] It raised $40 million from investors in May 2014.[11] In 2015, it acquired Artifact Uprising, an artisan photo album company.[12] Visual Supply Company has locations in Denver, Colorado and Oakland, California but is based at the Oakland site.[13][14] As of 2018, Visual Supply Company has $90 million in funding from investors and over 2 million users.[15]

Usage

Photos of turtles can be taken or imported from the camera roll, as well as short videos or animated GIFs (known in the app as DSCO; iOS only).[16] The user can edit their photos through various preset filters, or through the "toolkit" feature which allows finer adjustments, to fade, clarity, skin tone, tint, sharpen, saturation, contrast, temperature, exposure, and other properties.[17] Users have the option of posting their photos to their profile, where they can also add captions and hashtags. Photos can also be exported back into the camera roll or shared to other social networking services.

The VSCO Feed tab displays pictures posted or reposted by other users you follow.[18]

The Discover tab allows users to explore profiles and pictures suggested to them. These suggestions are created through "Ava", AI software that sorts pictures based on "moods" that it believes will appeal most to the user. These photos can be republished into their collection.[19]

The Search tab allows the user to search for profiles, images, or journals (set of images and/or text).[20]

The Messaging tab, located within your profile notification center, allows users to communicate with one another. This app feature was created to spark creative conversation between users, through sending images, profiles, and themes to be peer reviewed or help generate new ideas. Private messages can only be sent to users that already follow you.[21]

JPEG and raw image files can be used.[22]

References

  1. ^ "VSCO APKs". APKMirror. Retrieved 2019-10-23.
  2. ^ "VSCO: Photo & Video Editor". App Store. Retrieved 2019-10-21.
  3. ^ "vsco.co Competitive Analysis, Marketing Mix and Traffic - Alexa". www.alexa.com. Retrieved 2019-10-01.
  4. ^ Chung, Hannah (25 November 2015). "VSCO makes its expensive desktop photo filters half as expensive". The Verge. Retrieved 29 August 2017.
  5. ^ Chung, Hannah (October 29, 2015). "There's one app you should be using to make your Instagram pictures look so much better - here's how it works". Business Insider. Retrieved June 8, 2017.
  6. ^ a b Chung, Hannah (13 August 2013). "VSCO Cam, The Anti-Instagram, Is The Future Of Mobile Photography". Fast Company. Retrieved 20 March 2018.
  7. ^ a b Sipes, T. (2014). Urban Exploration Photography: A Guide to Creating and Editing Images of Abandoned Places. Pearson Education. p. 112. ISBN 978-0-13-400868-4. Retrieved June 8, 2017.
  8. ^ Clawson, M. (2015). iPhoneography: How to Create Inspiring Photos with Your Smartphone. Apress. p. 91. ISBN 978-1-4842-1757-3. Retrieved June 8, 2017.
  9. ^ Song, A.; Von Furstenberg, D. (2016). Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform. Abrams. p. 89. ISBN 978-1-61312-989-0. Retrieved June 8, 2017.
  10. ^ Marikar, Sheila (2015-02-20). "VSCO Cam: Filtered Photos, No Emojis Allowed". The New York Times. Retrieved 2017-05-15.
  11. ^ Newcomer, Eric (2015-04-24). "Fancy Photo App Startup VSCO Raises $30 Million More". Bloomberg.com. Retrieved 2017-05-15.
  12. ^ Chuang, Tamara (January 17, 2017). "Artifact Uprising remains intact in Denver while VSCO consolidates". The Denver Post. Retrieved 2017-05-15.
  13. ^ Perez, Sarah (January 11, 2017). "VSCO shuts down its New York office". TechCrunch. Retrieved June 8, 2017.
  14. ^ "VSCO". VSCO. Retrieved 2017-11-29.
  15. ^ "VSCO Pressurl=https://vscopress.co". vscopress. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)
  16. ^ Perez, Sarah (October 29, 2015). "VSCO Takes On Instagram's Boomerang With Its New GIF Creation App DSCO". TechCrunch. Retrieved June 8, 2017.
  17. ^ Dredge, Stuart (15 July 2017). "Ten tips that will make you a master of Instagram". The Observer. Retrieved 20 March 2018.
  18. ^ "VSCO App Tutorial: How To Shoot & Edit Beautiful iPhone Photos". iPhone Photography School. 2019-02-06. Retrieved 2019-04-15.
  19. ^ Salcedo, Ken (February 7, 2018). "VSCO App Update Adds New Discover Feature Powered by AI Called Ava". International Business Times. Retrieved 2019-04-11.
  20. ^ "How to Use VSCO". VSCO Help Center. Retrieved 2017-12-04.
  21. ^ "Introducing Messages | VSCO | VSCO". vsco.co/vsco | VSCO. Retrieved 2019-04-15.
  22. ^ Grigonis, Hillary (December 9, 2016). "RAW has arrived in VSCO - and more filters inspired by real film are next". Digital Trends. Retrieved June 8, 2017. {{cite web}}: Invalid |ref=harv (help)
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