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Für Dich (magazine)

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Für Dich
CategoriesWomen's magazine
FrequencyWeekly
Founded1946
Final issueJune 1991
Country
LanguageGerman
ISSN0323-5947
OCLC720413843

Für Dich (German: For You) was a weekly women's magazine published in East Germany and then in Germany following the unification. It was the only publication in East Germany which specifically targeted women.[1] Official description of the magazine in 1988 was "illustrated weekly magazine for women, with contemporary political, economic and cultural contributions."[2] It was in circulation between 1946 and 1991.

History and profile

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The magazine was established in 1946 under the title Die Frau von Heute.[2] Next year in March it was made an official media outlet of the Democratic Women's League.[3] It was renamed as Für Dich in 1963.[3] The magazine was managed by the propaganda wing of the central committee of the ruling party of East Germany, namely Socialist Unity Party.[2] It was published on a weekly basis.[4] The fashion editor of the magazine was Edle von Krepl.[5] Gislinde Schwarz was among the contributors.[4] Following the unification of East Germany and West Germany in 1990 the magazine was acquired by Gruner + Jahr, a Hamburg-based publishing company.[1] It significantly altered the editorial policy of the magazine which was modelled on another women's magazines Constanze and Tina.[1] Because while being published in East Germany the frequent topics of the magazine included women's problems and policies in regard to women. However, these topics were replaced by fashion, travel tips and other similar subjects when the magazine became part of Gruner + Jahr.[1] The former editors of Für Dich left the magazine because of their objections about this new design which would not lead to success.[1] The magazine was closed down in July 1991 due to low sales.[1][6]

Circulation

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The magazine enjoyed higher levels of circulation varying between 300,000 copies and 600,000 copies.[3] Für Dich sold 935,000 copies weekly in 1988.[2] Just before its closure in 1991 its circulation was 90,000 copies.[1]

References

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  1. ^ a b c d e f g Irene Dölling (1993). ""But the Pictures Stay the Same ..." : The Image of Women in the Journal Für Dich Before and After the "Turning Point"". In Nanette Funk; Magda Mueller (eds.). Gender, Politics and Post-Communism. New York and London: Routledge. pp. 168, 176. doi:10.25595/165. ISBN 9781138388178.
  2. ^ a b c d Krista Isberg (2013). Party Politics, Citizen Activism and the Media: Negotiating Gender Roles in the GDR and FRG, 1968-1989 (MA thesis). University of Calgary. pp. 80, 82. doi:10.11575/PRISM/27263.
  3. ^ a b c Jennifer Lynn (2019). "Entangled Femininities Contested Representations of Women in the East and West German Illustrated Press of the 1950s". In Karen Hagemann; Donna Harsch; Friederike Brühöfener (eds.). Gendering Post-1945 German History: Entanglements. New York; Oxford: Berghahn Books. p. 340. ISBN 978-1-78920-192-5.
  4. ^ a b Elizabeth Mittman (Spring 2007). "Gender, Citizenship, and the Public Sphere in Post-unification Germany: Experiments in Feminist Journalism". Signs. 32 (3): 764. doi:10.1086/510922. S2CID 143594478.
  5. ^ "East Berliner's lifelong passion for vintage fashion". Mode Museum. 1 November 2013. Retrieved 11 November 2021.
  6. ^ Margaret Vallance (July 1997). "Review of Women and the 'Wende': Social Effects and Cultural Reflections of the German Unification Process". Modern Language Review. 92 (3). doi:10.2307/3733504. JSTOR 3733504.
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