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User:Maxeto0910/Home Pong

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An Atari Super Pong (model C-140), 1976
An Atari Ultra Pong (model C-402S), 1977

Home Pong is the brand name of a series of 21 dedicated first-generation home video game consoles. There are a total of 21 models released in the series, 8 of which are marketed by Atari and 13 by Sears.

History

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Development

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In 1973[1] or 1974,[2] Atari engineer Harold Lee suggested a home version of the then popular game Pong that could connect to a television set. Atari started working on a home version of Pong (codenamed "Darlene")[3][1] in 1974.[1] Alcorn worked with Lee to develop the designs and prototype and based them on the same digital technology used in their arcade games. The two worked in shifts to save time and money; Lee worked on the design's logic during the day, while Alcorn debugged the designs in the evenings. After the designs were approved, fellow Atari engineer Bob Brown assisted Alcorn and Lee in building a prototype. The prototype consisted of a device attached to a wooden pedestal containing over a hundred wires, which would be replaced with a single chip[1] designed by Alcorn and Lee which provided sound effects and a digital on-screen scoring system which was something not many consoles had around that time;[1] the chip had yet to be tested and built before the prototype was constructed. The chip was finished in the latter half of 1974, and was, at the time, the highest-performing chip used in a consumer product.[4] The system was ready for presentation on trade shows in early 1975.[2]

Marketing

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A Sears Tele-Games, the first model of the series which went on sale (1975)

The first model was presented to the public at the Consumer Electronics Show (CES) in Summer 1975.[5] In a cooperation with Sears, 150,000 consoles should be manufactured by the Christmas season.[6][7][2] Bushnell and Gene Lipkin, Atari's vice-president of sales, approached toy and electronic retailers to sell Home Pong, but were rejected. Retailers felt the product was too expensive and would not interest consumers.[8] Atari contacted the Sears Sporting Goods department after noticing a Magnavox Odyssey advertisement in the sporting goods section of its catalog. Atari staff discussed the game with a representative, Tom Quinn, who expressed enthusiasm and offered the company an exclusive deal. Believing they could find more favorable terms elsewhere, Atari's executives declined and continued to pursue toy retailers. In January 1975, Atari staff set up a Home Pong booth at the American Toy Fair, a trade fair in New York City, but was unsuccessful in soliciting orders due to high price of the unit.[9] It was sold under the Sears Tele-Games brand[1][2] and initially exclusively available through Sears stores[7][10] for a list price of US$98.95 in the Sears Christmas catalog.[2][11]

Success

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An Atari Home Pong (model C-100), 1976

All of the produced 150,000 units were sold after the Christmas season.[7][12][13] The console became Sears' most successful product around that time, which made Atari earn a Sears Quality Excellence Award.[13] Due to this success, Atari decided to make its own Home Pong console in 1976.[1][14]

References

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  1. ^ a b c d e f g "Pong-Story : Atari home PONG systems". www.pong-story.com. Retrieved 2020-08-10.
  2. ^ a b c d e "The Atari Home Pong console is 40 years old". Me-TV Network. Retrieved 2020-08-10.
  3. ^ "Atari Home Pong". www.atarimuseum.com. Retrieved 2020-08-10.
  4. ^ Kent, Steven (2001). "Could You Repeat That Two More Times?". Ultimate History of Video Games. Three Rivers Press. pp. 80–83. ISBN 0-7615-3643-4.
  5. ^ "Pong Story: Geschichte eines Kult-Games". CHIP Online (in German). Retrieved 2020-08-10.
  6. ^ "PONG and Atari". The Dot Eaters. Retrieved 2020-08-10.
  7. ^ a b c Ellis, David (2004). "Dedicated Consoles". Official Price Guide to Classic Video Games. Random House. pp. 33–36. ISBN 0-375-72038-3.
  8. ^ Kent, Steven L/ (2001). the Ultimate History of Video Games. Three Rivers Press. ISBN 0-7615-3643-4.
  9. ^ Smith, Alexander (2019). My library My History Books on Google Play They Create Worlds: The Story of the People and Companies That Shaped the Video Game Industry, Vol. I: 1971-1982. CRC Press. ISBN 9780429752612. Retrieved 16 February 2020.
  10. ^ "Atari Pong review (1976)". Engadget. Retrieved 2020-08-10.
  11. ^ 1975 Sears Christmas catalog, p. 410
  12. ^ Kent, Steven (2001). "Strange Bedfellows". Ultimate History of Video Games. Three Rivers Press. pp. 94–95. ISBN 0-7615-3643-4.
  13. ^ a b "Atari PONG - Game Console - Computing History". www.computinghistory.org.uk. Retrieved 2020-08-10.
  14. ^ Loguidice, Bill; Matt Barton (9 January 2009). "The History Of Pong: Avoid Missing Game to Start Industry". Gamasutra. Archived from the original on 12 January 2009. Retrieved 10 January 2009.
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