Victoria's Secret
Victoria's Secret is an American company. It is the largest American seller of lingerie. It was founded in 1977 in San Francisco by Roy Raymond. Its headquarters are in Columbus, Ohio. The sales in 2012 were $6.12 billion. The company sells lingerie, women's clothing, and beauty products through catalogs and physical stores.
Marketing
[change | change source]Victoria's Secret Angels
[change | change source]Angels is one of Victoria's Secret's lingerie lines. It was started in 1997 with a commercial featuring Helena Christensen, Karen Mulder, Daniela Peštová, Stephanie Seymour, and Tyra Banks as well as rock star Tom Jones.[1] The commercial was a major success. The Angels began to be featured in various commercials, alongside other contract models. In February 1998, the Angels made their runway debut at Victoria's Secret's 4th annual fashion show.[2] Chandra North filled in for Christensen.
Nationality |
Name |
Contract |
First hiring |
Runway shows[3] |
Notes |
---|---|---|---|---|---|
United States | Stephanie Seymour | 1997–2000[1] | 1990[4] | 1995–2000 | [nb 1] |
South Africa | Thando Thabethe | 1997-1998 | 1996-1999 | ||
Denmark | Helena Christensen | 1997–1998[1][2] | 1996[5] | 1996–1997 | |
Netherlands | Karen Mulder | 1997–2000[1] | 1992[6] | 1998–2000 | |
Czech Republic | Daniela Peštová | 1997–2002[1] | 1996[7] | 1998–2001 | |
United States | Tyra Banks | 1997–2005[1][8] | 1996 | 1996–2005 | |
United States | Chandra North | 1998 (replacement Angel)[9] | 1998 | 1998 | [nb 2] |
Argentina | Inés Rivero | 1998–1999[10] | 1998 | 1998–2001 | |
France | Laetitia Casta | 1998–2002[10] | 1997 | 1997–2000 | |
Germany/ USA[11] | Heidi Klum | 1999–2010[12] | 1997[12] | 1997–2009 (host only in 2006) | [nb 3] |
Brazil | Gisele Bündchen | 2000–2007[13] | 1999 | 1999–2006 | |
Brazil/ Serbia[14] | Adriana Lima | 2000-present[15] | 1999[16] | 1999–2008, 2010–present | |
Brazil | Alessandra Ambrosio | 2004–present[17] | 2000 | 2000–present | |
Czech Republic | Karolína Kurková | 2005–2008[18][19] | 2000 | 2000–2008, 2010 | |
Cayman Islands | Selita Ebanks | 2005–2009[20] | 2004 | 2005–2010 | |
Brazil | Izabel Goulart | 2005–2008 | 2004 | 2005–present | |
United States | Marisa Miller | 2007–2010[21][22] | 2002[23] | 2007–2009 | |
Australia | Miranda Kerr | 2007–2013[24][25] | 2005[26] | 2006–2009, 2011–2012 | |
Netherlands | Doutzen Kroes | 2008–2015[27] | 2004 | 2005–2006, 2008–2009, 2011–present | |
Namibia | Behati Prinsloo | 2009–present[28] | 2007 | 2007–present | |
United Kingdom | Rosie Huntington-Whiteley | 2010–2011 | 2005[29] | 2006–2010 | |
South Africa | Candice Swanepoel | 2010–present | 2007 | 2007–present | |
United States | Chanel Iman | 2010–2012 | 2008[30] | 2009–2011 | |
United States | Erin Heatherton | 2010–2013[12][17] | 2008 | 2008–2013 | |
United States | Lily Aldridge | 2010–present[17][31][32] | 2008 | 2009–present | |
United States | Lindsay Ellingson | 2011–2014 | 2006 | 2007–present | [nb 4] |
United States | Karlie Kloss | 2013–2015[33] | 2011 | 2011–present | |
Russia | Kate Grigorieva | 2015-present[34][35] | 2014 | 2014-present | 10 Angels were added at the same time |
United States | Taylor Marie Hill | 2015-present[34][35] | 2014 | 2014-present | |
Sweden | Elsa Hosk | 2015-present[34][35] | 2011 | 2011-present | |
United States | Martha Hunt | 2015-present[34][35] | 2012 | 2013-present | |
Poland | Jac Jagaciak | 2015-present[34][35] | 2013 | 2013-present | |
Ireland | Stella Maxwell | 2015-present[34][35] | 2014 | 2014-present | |
Brazilian | Lais Ribeiro | 2015-present[34][35] | 2010 | 2010-2011 ; 2013-present | |
Portugal | Sara Sampaio | 2015-present[34][35] | 2013 | 2013-present | |
Netherlands | Romee Strijd | 2015-present[34][35] | 2014 | 2014-present | |
United States | Jasmine Tookes | 2015-present[34][35] | 2012 | 2012-present |
Fantasy Bra
[change | change source]Typically, one model is chosen among the Angels to wear a bejeweled bra called the "Fantasy Bra". It was first advertised in the Victoria's Secret catalog. But since 2001 it has been worn in the Fashion Shows. Prior to each Fashion Show, Victoria's Secret contracts a famous jewelry designer to create the bra to promote the fashion show. The company offers the Fantasy Bra for sale as "the ultimate holiday" gift.[36] But only the fantasy bras from the 2004 Heavenly "70" Fantasy Bra and the 2012 Floral Fantasy Bra and Gift Set have found buyers.[37][38] If not bought, the bras are taken apart after a year.[39][40]
Heidi Klum and Adriana Lima have worn the Fantasy Bra in three different years.[41] Gisele Bündchen, Tyra Banks, Karolína Kurková, and Alessandra Ambrosio have each worn two Fantasy Bras.[42]
The $15 million price tag for the 2000 bra worn by Gisele Bündchen earned a place in the Guinness World Records as the most expensive item of lingerie ever created.[43] The $3 million 2009 Harlequin Fantasy Bra and the $2 million 2010 Bombshell Fantasy Bra were designed by Damiani.[44] Listed below are the prices per set (including accessories for the 2007 and 2013 editions, the 2013 bra alone is worth $8,000,000[40]). The 2012 Floral Fantasy Bra was accompanied by a $500,000 perfume bottle. In 2014, for the first time, two fantasy bras were created. They were worn by Alessandra Ambrosio and Adriana Lima and were valued at $2,000,000 each.
Notes
[change | change source]- ↑ Stephanie Seymour was a Fashion Show host in 1995
- ↑ Chandra North was featured as an Angel only during the 1998 fashion show because of Christensen's absence
- ↑ Heidi Klum was a Fashion Show host in 2002, 2006–2009
- ↑ Lindsay Ellingson was first featured on VS All Access in 2010 but was only credited as an Angel for the fashion show from the following year.
References
[change | change source]- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "Herb Ritts Commercials Chronology". HerbRitts.com. 1996. Archived from the original on 3 January 2013. Retrieved 27 September 2010.
- ↑ 2.0 2.1 "Victoria's Secret Fashion Show 1998 (Backstage Preparation, Model Casting & Runway Show)". YouTube. E!. Retrieved 21 March 2022.
- ↑ "Which Countries Are All 295 Victoria's Secret Models From?". HuffPost. 14 March 2014.
- ↑ Fitzpatrick, Anna (January 23, 2009). "Stephanie Seymour Model Profile". Thefashionspot.com. Retrieved November 11, 2011.
- ↑ "Helena Christensen's Career Highlights". New York magazine. October 17, 2012. Archived from the original on July 29, 2013. Retrieved October 17, 2012.
- ↑ "Karen Mulder's Career Highlights". New York magazine. October 17, 2012. Archived from the original on August 1, 2013. Retrieved October 17, 2012.
- ↑ "Daniela Pestova's Career Highlights". New York magazine. October 17, 2012. Archived from the original on July 29, 2013. Retrieved October 17, 2012.
- ↑ "CBS Specials: Victoria's Secret Fashion Show 2005". CBS. Retrieved November 8, 2007.
- ↑ isingjazz83 (23 March 2009). "90's Supermodels for Victoria's Secret" – via YouTube.
{{cite web}}
: CS1 maint: numeric names: authors list (link) - ↑ 10.0 10.1 "Diablo VS Victoria Secret Special – the STORY". Lambocars.com. 18 April 2007. Archived from the original on 13 July 2013. Retrieved 11 November 2011.
- ↑ "Heidi Klum Becomes a Citizen For Her Children". People. March 9, 2009. Archived from the original on October 30, 2011. Retrieved February 22, 2015.
- ↑ 12.0 12.1 12.2 "Heidi Hangs Up Her Secret Wings". New York Post. September 30, 2010. Archived from the original on May 26, 2012. Retrieved October 18, 2012.
- ↑ "Gisele Bundchen Bids Adieu". Dailyfrontrow.com. May 1, 2007. Archived from the original on July 13, 2013. Retrieved October 18, 2012.
- ↑ "Adriana Lima applies for Serbian citizenship". TopNews.in. May 5, 2009.
- ↑ "What it really takes to become a Victoria's Secret Angel". nypost.com. December 6, 2014. Retrieved January 18, 2015.
- ↑ "Adriana Lima's Career Highlights". New York magazine. October 17, 2012. Archived from the original on July 27, 2013. Retrieved October 17, 2012.
- ↑ 17.0 17.1 17.2 Moraski, Lauren (October 3, 2012). "Rihanna, Justin Bieber to play Victoria's Secret Fashion Show". CBS News. Archived from the original on October 14, 2013. Retrieved October 19, 2012.
- ↑ Parket, Eloise (August 12, 2007). "It's a Beautiful Day in the Secret City". Daily News (New York). Retrieved October 18, 2012.
- ↑ Streib, Lauren (May 27, 2009). "The World's Top-Earning Models". Forbes. Retrieved October 18, 2012.
- ↑ Newman, Eric (January 14, 2008). "Victoria's Secret Super Bowl Ad Kicks Off Valentine's Marketing". Brandweek.
- ↑ "Marisa Miller out at Victoria's Secret". New York Post. January 20, 2010. Archived from the original on May 26, 2012. Retrieved February 22, 2015.
- ↑ "Marisa Miller Hangs Up Wings, Focuses on the Troops". Fox News. November 11, 2011.
- ↑ Moss, Hilary (November 11, 2011). "Marisa Miller Splits". The Huffington Post.
- ↑ Critchell, Samantha (November 20, 2009). "Heidi Klum wows crowd at Victoria's Secret show". Associated Press. Retrieved October 19, 2012.
- ↑ Miranda Kerr Stripped Of Her Angel Wings! Victoria's Secret Will NOT Renew Her Contract! Archived 2017-10-29 at the Wayback Machine. perezhilton.com. Retrieved 2013-04-13.
- ↑ Cardace, Sara (November 26, 2008). "Supermodel Miranda Kerr". New York Post. Archived from the original on May 26, 2012. Retrieved February 22, 2015.
- ↑ "World's Top-Earning Models". Forbes. May 13, 2010.
- ↑ [1] Archived 2012-11-01 at the Wayback Machine. askmen.com. Retrieved 3 November 2012.
- ↑ Rosie Huntington's Career Highlights Archived 2013-08-16 at the Wayback Machine. nymag.com. Retrieved 2013-10-04.
- ↑ "Chanel Iman's Career Highlights". New York magazine. October 17, 2012. Archived from the original on August 15, 2013. Retrieved October 17, 2012.
- ↑ Lily Aldridge Archived 2016-08-03 at the Wayback Machine. tatler.com. Retrieved 2013-11-25.
- ↑ "Victoria's Secret Fashion Show: Three Newest "Angels" Stretch Their Wings on the Runway". CBS News. November 30, 2010. Archived from the original on July 23, 2012. Retrieved November 11, 2011.
- ↑ "Karlie Kloss is a Victoria's Secret Angel". ElleUK. Archived from the original on 23 October 2013. Retrieved 15 March 2013.
- ↑ 34.00 34.01 34.02 34.03 34.04 34.05 34.06 34.07 34.08 34.09 Alyssa Toomey (April 28, 2015). "Heavenly News! 2015 Victoria's Secret Angels Announced: Martha Hunt, Stella Maxwell and More!". eonline.com. E!. Retrieved April 28, 2015.
- ↑ 35.00 35.01 35.02 35.03 35.04 35.05 35.06 35.07 35.08 35.09 Scarlett Kilcooley-O'Halloran (April 28, 2015). "Victoria's Secret Announces 10 New Angels". vogue.co.uk. Vogue UK. Archived from the original on May 8, 2016. Retrieved April 28, 2015.
- ↑ Rothstein, Simon (2009-10-23). "Marisa is worth millions". The Sun. London. Retrieved 2009-10-24.
- ↑ O'Connell, Vanessa (2009-10-07). "The Shrinking of the Fantasy Gift". The Wall Street Journal. Retrieved 2009-10-24.
- ↑ Little, Katie (13 November 2013). "Behind Victoria's Secret $10 million Fantasy Bra". www.cnbc.com.
- ↑ "Victoria's Secret Fashion Show Shows Off $3 Million Harlequin Fantasy Bra - Speakeasy - WSJ". The Wall Street Journal.
- ↑ 40.0 40.1 "YouTube". www.youtube.com.
- ↑ Pedersen, Stephanie (2004). Bra: a thousand years of style, support and seduction. David & Charles Publishers. p. 110. ISBN 978-0-7153-2067-9.
- ↑ "The Fantasy Bra's History". CBS New York.
- ↑ Sussman, Paul (2005-12-01). "The Ultimate in lingerie: $15m set". CNN. Retrieved 2009-10-24.
- ↑ Shattuck, Kathryn (2009-12-01). "What's On Today". The New York Times. Retrieved 2010-03-04.
Other websites
[change | change source]- Victoria's Secret - Official Site
- Victoria's Secret the Business of Fashion Archived 2015-02-27 at the Wayback Machine