Question 1

How can I maximize visibility for my event listing?

Accepted Answer

Here's how you can maximize visibility for your event listing on Eventbrite using the provided information:

Leverage Attendee Discovery: Capitalize on the fact that 1 out of 4 tickets sold on Eventbrite comes from event-goers searching for unique experiences. Utilize personalized recommendations in Eventbrite's consumer app and newsletters to ensure your event stands out and captures the attention of potential attendees.
Eventbrite Marketing Tools: Power your event's growth with Eventbrite's all-in-one marketing platform designed specifically for events. Take advantage of time-saving social media ad tools with smart audience targeting capabilities. These tools enable you to reach a larger audience and drive more interest in your event.
Share on Social Media: Easily share your events on popular social media platforms such as Facebook and LinkedIn directly from your Eventbrite account. This not only amplifies the visibility of your event but also positions you as a top online ticket seller in your industry. More impressions, clicks, and shares contribute to increased visibility and reach.
Email Marketing Tools: Utilize Eventbrite's email marketing tools to quickly and easily send emails to your community. With no contact limits and up to 10,000 daily sends, you can engage with your audience effectively. The impressive open rates, 59% higher than the industry average, indicate that your emails have a better chance of capturing the attention of potential attendees.

Question 2

What’s included when I use Eventbrite?

Accepted Answer

When you host with Eventbrite, your event is featured on the world's largest and most trusted events marketplace, where millions of global ticket buyers discover things to do. You’ll have access to our complete toolkit, including integrated event ticketing, AI-powered event setup, secure payment processing, and powerful social media and email marketing tools—all designed to help you create a stand-out event. Learn more about our features here.

Question 3

Is it free to use Eventbrite?

Accepted Answer

Yes, publishing your event on Eventbrite is free! Your attendees pay Ticketing Fees including a service fee and payment processing fee, unless you choose to cover them. If your event is free, no Ticketing Fees apply. Learn more about our Ticketing Fees here. There is an additional cost associated with running Eventbrite Ads or launching Instagram and Facebook ads through Eventbrite.

Question 4

How do I track the performance of my event ticket sales?

Accepted Answer

With Eventbrite's tools, you can effectively track the performance of your event ticket sales. Utilize the Eventbrite Organizer App to monitor both on-site and online ticket sales in real-time, facilitating quick decision-making and insights wherever you are. The app also simplifies attendee check-ins, providing data on event attendance. For a deeper understanding, turn to Audience Reports & Insights.

Discover the sources of your ticket sales and gain detailed information about your ticket buyers. These insights extend beyond mere numbers, allowing you to understand demographics, preferences, and attendee behavior. Event attendance metrics offer a comprehensive view of engagement and trends, enabling you to assess the success of your event and make informed decisions for future planning.

Question 5

How to sell more event tickets?

Accepted Answer

Selling more tickets for your event can be a challenging task, but with Eventbrite's powerful platform, you have a game-changing solution to boost your ticket sales. Here's how you can leverage Eventbrite's features to maximize your event's visibility and drive ticket purchases:

Tap Into a Massive Audience: With over 90 million unique ticket-buyers on Eventbrite last year, you gain access to the world's largest events marketplace. This vast community actively seeks unique and local experiences, making Eventbrite the go-to destination for those looking for things to do. Eventbrite's network gives you unparalleled visibility.
Personalized Recommendations: Eventbrite helps you reach potential attendees with personalized recommendations tailored to their interests and location. This targeted approach increases the chances of converting interested individuals into paid ticket buyers, contributing to approximately 30% of paid tickets being driven by Eventbrite.
Offer Discounts or Promo Codes: Discount codes are a great way to incentivize a purchase. With Eventbrite's online ticket management software you can offer discounts for attendees, use promo codes to track the performance of your digital advertising campaign, or list an item with trackable promo codes for specific customer groups — to discover who is spreading the word about your event.
Retargeting Advertising Technology: Eventbrite's retargeting ad technology is a game-changer for converting event page visits into actual ticket sales. Experience a staggering 6x average return on investment (ROI) with this powerful tool. Impressively, 78% of conversions occur within one day of a prospective customer clicking on an ad, showcasing the effectiveness of Eventbrite's retargeting program.

Question 6

What strategy should I use when pricing my event tickets?

Accepted Answer

Here you have three foundational strategies for pricing events effectively:

1. Create Demand with Discounted Prices for New Events:

- Begin with lower prices for new events to generate initial interest and buzz.

- Understand basic costs and gradually raise prices as popularity and demand increase.

- Experiment with pricing until finding an optimal balance for sustainability.

2. Raise Prices to Cover Business Costs:

- Determine the ideal ticket price based on profit and loss (P&L) considerations.

- Initially, prices may need to be below the ideal number to build demand.

- As the event gains traction, increase prices to cover production costs and ensure profitability.

3. Play Up Your Value to Attendees:

- Put yourself in attendees' shoes and consider the perceived value of the event.

- Tailor pricing to the specific audience and the value they receive.

- Implement value-based pricing, charging what attendees would be willing to pay based on the perceived value.

- Don't be afraid to charge appropriately for events that offer unique and valuable experiences.

Discover more with Eventbrite's Ultimate Ticket-Pricing Guide for Event Organizers, providing helpful insights and strategies to determine the best event ticket prices for your event.

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Create your event for free with the best online ticketing system

An event ticketing platform built for growth

Sell more tickets online with Eventbrite

Build your community

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