ETZC412 Compre Regular Answer Keys
ETZC412 Compre Regular Answer Keys
ETZC412 Compre Regular Answer Keys
ETZC 412
Course Title:
Nature of Exam:
Open Book
Weightage:
50%
Duration:
3 Hours
Date of Exam:
No. of Pages = 3
No. of Questions = 6
18-Apr-2015
Note:
1. Please follow all the Instructions to Candidates given on the cover page of
the answer book
2. All parts of the questions should be answered. Each answer should start
from a fresh page
3. Write your answers to the topic and preferably in bullet points. Include
sketches appropriately
Q1) You have launched an innovative product and it is currently in the growth
phase of its product life cycle. On a spectrum between Chase and Level strategy,
where will you pitch? What specific strategic options will you consider and why?
[7]
The features of this innovative product on its growth phase of the PDC are:
1. The demand is more market driven assuming that the product has been
designed to meet market expectations and the early signals are addressed
adequately
2. The market mediation is required to match the demand with supply
3. Design / strategy changes are limited
4. There are budgets planned for the capacity related investments
5. The demand has a definite trend and the random variations are minimal
as the period of window is short (compared to the maturity phase)
6. The process and product is vulnerable to bad practices in its urge to grow,
which may impact its maturity phase
Given the above points it is appropriate to fix the strategy towards demandchase for the following reasons:
1. The demand is market driven hence it has to meet the same
2. Lack of product availability can impact the growth and vulnerable to
competitors. See the example of Tata Zest
3. The inventory will not stagnate as the design changes are limited and
flowing to meet the market demand
4. There are no constraints in terms of increasing the capacity hence chase is
possible
5. The demand is growing and it is prudent to exploit the same for quicker
break-even
2,500
$1.50
$18.7
5
2
days
250
Baker Manufacturing
Quantity
Unit Price $
1-399
16.10
400-799
15.60
800+
15.10
Q4) The President of Hill Enterprises, projects the firms aggregate demand
requirements over the next 8 months as follows:
Month
Deman
d
Actual demand
Mvg Avg
Jan
20
Feb
21
Mar
15
18.67
Apr
14
16.67
May
13
14.00
Jun
16
14.33
Jul
17
15.33
Aug
18
17.00
Sep
20
18.33
Oct
20
19.33
Nov
21
20.33
Dec
23
21.33
Model the forecasting using the following:
Wt. Mvg.
Avg
17.83
15.50
13.67
14.67
16.00
17.33
18.83
19.67
20.50
21.83
Exp smoothing
20.00
20.00
20.30
18.71
17.30
16.01
16.01
16.30
16.81
17.77
18.44
19.21
Time
Immediate
(Sec)
predecessors
A
12
B
15
A
C
8
A
D
5
B, C
E
20
D
Rosenbergs goal is to produce 180 PDAs per hour
d. What is the cycle time? 20 seconds / unit
[2]
e. What is the theoretical minimum for the number of workstations that
Rosenberg can achieve in this assembly line? 3
[2]
f. Can the theoretical minimum actually be reached when work stations are
assigned Yes, it can be reached as follows
[2]