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Jasmin Shokrian is an American, Los Angeles–based artist, and fashion designer.[1] Shokrian is known for her artistic sensibility and the sculptural lines of her clothes,[citation needed] which have become popular among art world figures like China Chow and Miranda July.[2][3] In November 2014, she opened a month-long shop-in-shop inside the MOCA Store at the Museum of Contemporary Art, Los Angeles.[4][5]
Born and raised in L.A., Shokrian received her Bachelor in Fine Arts in film, sculpture and painting at the School of the Art Institute of Chicago.[6] She started her eponymous fashion label in 2003, and in 2005 she was the recipient of the fourth annual Ecco Domani Fashion Foundation Award for Womenswear Design.[7] The award allowed her to present her first runway show at New York Fashion Week, for the Autumn/Winter 2005 collections, and her debut received praise from critics, including Cathy Horyn of the New York Times.[8] She has since been covered by publications like Vogue, W and T: The New York Times Style Magazine, and she regularly shows her collections via film as part of Style.com's Video Fashion Week.[9][10]
In 2008, she established Draft No. 17, an offshoot label focused on day-to-night basics priced more accessibly than her Atelier line, which utilized couture fabrics and was made entirely in-house.[11] In Vanity Fair's 2009 Best Dressed List, Shokrian was mentioned by First Lady Michelle Obama as one of her favorite up-and-coming designers.[12] The First Lady has also worn Shokrian's designs publicly, both in New York and at the White House.[13][14] In 2010, Shokrian teamed up with the band OK Go as the costume designer for their "WTF" music video.[15]
As part of her Spring/Summer 2014 collection, presented in September 2013, Jasmin Shokrian introduced her "Je Pars Habiter A Los Angeles" (I'm going to live in Los Angeles) T-shirt, a riff on the seemingly-sudden interest in L.A. among Parisians and other fashion types.[16] The tongue-in-cheek slogan has since appeared on her tote bags, sweatshirts and first-ever men's items, and continues to drive interest in the brand.[17]
References
edit- ^ Amy Verner, "Jasmin Shokrian Spring 2015 Ready to Wear", "Style.com", October 31, 2014
- ^ Carlo McCormick, "Reality Check", "Paper Magazine", June 1, 2010
- ^ Khanh T.L. Tran, "They Are Wearing: Los Angeles Moca", "WWD", November 18, 2014
- ^ Eviana Hartman, "Jasmin Shokrian, Designer to the Art World, Pops Up at MOCA", "T: The New York Times Style Magazine", November 14, 2014
- ^ Ali Hoffman, "This Store Will Cure You Art Basel FOMO", "Refinery29", December 5, 2014
- ^ "Jasmin Shokrian Fall 2005 Ready-to-Wear Fashion Show: Runway Review". Style.com. 2005-02-05. Archived from the original on 2015-02-11. Retrieved 2015-03-09.
- ^ "Jasmin Shokrian, Fashion Designer". Eccodomani.com. 2008-02-25. Archived from the original on 2014-12-23. Retrieved 2015-03-09.
- ^ Cathy Horn (February 7, 2005). "Suits to Wear on Earth and in the Air". The New York Times. Retrieved 2015-03-09.
- ^ "Watch Video Fashion Week | Jasmin Shokrian: Spring 2014 Video Fashion Week | Style.com Video | CNE". Video.style.com. Archived from the original on 2015-02-11. Retrieved 2015-03-09.
- ^ "Watch Video Fashion Week | Jasmin Shokrian: Fall 2014 Video Fashion Week | Style.com Video | CNE". Video.style.com. Archived from the original on 2015-02-11. Retrieved 2015-03-09.
- ^ "Jasmin Shokrian Draft No. 17 Fall 2013 Ready-to-Wear Fashion Show: Runway Review". Style.com. 2013-04-08. Archived from the original on 2015-02-11. Retrieved 2015-03-09.
- ^ "Michelle Obama: Best-Dressed List 2009". Vanity Fair. 2009-08-04. Retrieved 2015-03-09.
- ^ "On the Town in Jasmin Shokrian - Home - Mrs.O - Follow the Fashion and Style of First Lady Michelle Obama". Mrs.O. 2010-03-22. Retrieved 2015-03-09.
- ^ "Of Stripes and Service (Update) - Home - Mrs.O - Follow the Fashion and Style of First Lady Michelle Obama". Mrs.O. 2009-05-12. Retrieved 2015-03-09.
- ^ Chernikoff, Leah (2010-01-27). "Designer Jasmin Shokrian Teams With OK Go". Elle.com. Retrieved 2015-03-09.
- ^ "Jasmin Shokrian Spring 2014 Ready-to-Wear Fashion Show: Runway Review". Style.com. 2013-10-18. Archived from the original on 2015-03-12. Retrieved 2015-03-09.
- ^ "Best Art, Fashion Moments of 2014 - Lauren Goodman". Style.com. 2015-01-05. Archived from the original on 2015-04-02. Retrieved 2015-03-09.