Wikipedia

Monster Energy

Monster Energy is an energy drink that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002.[1] As of 2022, Monster Energy had a 30.1% share of the American energy drink market,[3] the second-highest after Red Bull.

Monster Energy
553 ml can of Original Green Mega Monster Energy as sold in Germany
TypeEnergy drink
ManufacturerMonster Beverage Corporation
Country of origin United States
Region of originCorona, California
IntroducedApril 18, 2002; 22 years ago (2002-04-18)[1][2]
VariantsSee Varieties
Websitewww.monsterenergy.com Edit this at Wikidata

As of July 2019, there were 34 different drinks under the Monster brand in North America, including its core Monster Energy line, Java Monster, Zero Ultra, Juice, Maxx, Hydro, HydroSport, Extra Strength, Dragon Tea, Muscle, Import, and Rehab.[4]

Monster Energy is known for their sponsorship and support for extreme sports events, such as Bellator MMA, Ultimate Fighting Championship, ONE Championship, MotoGP, BMX, motocross, Motorcycle speedway, skateboarding, snowboarding and the Monster Energy NASCAR Cup Series (2017–19). Monster currently sponsors the FIA World Rallycross Championship, the Invictus Games Foundation, rally driver Oliver Solberg, two of Dreyer & Reinbold Racing's Nitro Rallycross drivers, the PBR: Unleash the Beast Professional Bull Riders tour, the bag of golfer Tiger Woods, F1 team McLaren as well as the helmets of the Mercedes AMG Petronas F1 drivers. The company also has a strong presence in the music industry, promoting a number of bands and artists around the world in the Monster Energy Outbreak Tour, like Fetty Wap,[5] Iggy Azalea,[6] 21 Savage,[7] Asking Alexandria, Anthrax,[8] Strange Music, The Word Alive, Machine Gun Kelly,[9] Suicidal Tendencies, Maximum the Hormone, Korn, Poppy,[10] Papa Roach, and Five Finger Death Punch.[11]

Ingredients

edit
Nutritional value per 100 ml[12]
Energy201 kJ (48 kcal)
12 g
Sugars11 g
0
Saturated0
0
Vitamins and minerals
VitaminsQuantity
%DV†
Riboflavin (B2)
54%
0.7 mg
Niacin (B3)
53%
8.5 mg
Vitamin B6
47%
0.8 mg
Vitamin B12
104%
2.5 μg
Other constituentsQuantity
Salts0.19 g
†Percentages estimated using US recommendations for adults,[13] except for potassium, which is estimated based on expert recommendation from the National Academies.[14]

The caffeine content of most Monster Energy drinks is approximately 10 mg/oz (33.81 mg / 100 ml),[15][16] or 160 mg for a 16oz (473 ml) can. The packaging usually contains a warning label advising consumers against drinking more than 48oz per day (500 ml per day in Australia). The drinks are not recommended for pregnant women or people sensitive to caffeine. The ingredients include carbonated water, sucrose, glucose, citric acid, natural flavors, taurine, sodium citrate, color added, panax ginseng root extract, L-carnitine L-tartrate, caffeine, sorbic acid, benzoic acid, niacinamide, sodium chloride, Glycine max glucuronolactone, inositol, guarana seed extract, pyridoxine hydrochloride, sucralose, riboflavin, maltodextrin, and cyanocobalamin.

Health concerns

edit

Energy drinks have been associated with health risks, such as masking the effects of intoxication when consumed with alcohol,[17] and excessive or repeated consumption can lead to cardiac and psychiatric conditions.[18][19] However, the European Food Safety Authority (EFSA) concluded that an adequate consumption of Monster and other popular energy drinks is safe and that the amount of caffeine in standard Monster cans is unlikely to interact adversely with other typical constituents of energy drinks or with alcohol.[20] Energy drinks have the effects that caffeine and sugar give, but there is no distinct evidence that the wide variety of other ingredients has any effect.[21]

In December 2011, 14-year-old Anais Fournier died of "cardiac arrhythmia due to caffeine toxicity" after drinking two 24 US fluid ounces (710 ml) cans of Monster Energy drink containing 240 mg of caffeine per can.[22][23] Fournier had a pre-existing heart condition, as well as Ehlers–Danlos syndrome.[22][23] In October 2012, her parents sued the company.[22][23] Monster Energy has insisted that its energy drink played no role in Fournier's death.[22][23]

A request under the U.S. Freedom of Information Act revealed that from 2003 to 2012 the Food and Drug Administration (FDA) had received reports of five deaths occurring after drinking Monster Energy.[23] The reports did not prove a causal link between the drink and any health problems.[23]

In May 2015, the Food Safety and Standards Authority of India (FSSAI) banned the sale of Monster and other energy drinks that contained both caffeine and ginseng.[24]

Varieties

edit
 
Shelf in a German supermarket with various flavors of Monster Energy. Cans of the competitor Rockstar can be seen at the top.

The varieties of Monster include:

  • Original (black can with green logo)
  • Zero Sugar (originally had dark blue logo; changed to resemble Original can with the top recolored green with a black pull tab)
  • Assault (cola flavor, stylized camouflage can with red logo)[25]
  • Reserve White Pineapple (pineapple flavor, black can with yellow logo and yellow band around flavor title)[26]
  • Reserve Orange Dreamsicle (orange flavor, black can with orange logo)[27]
  • Reserve Watermelon (watermelon flavor, black can with red logo)[28]
  • Ripper (tropical fruits flavor, yellow can)[29]
  • Cuba-Libre (cola and lime flavor version of the cuba libre cocktail.)
  • Dub Mad Dog (grape flavor, discontinued)[30]
  • Maxx (original flavor with added nitrous oxide, comes in a variety of flavors)[31]
  • Nitro Super Dry (original flavor however utilizes nitrous oxide rather than carbon dioxide, giving the beverage a texture (mouthfeel) similar to that of Guinness beer, black can with black logo shrouded in lime green)[32]
  • Mule (ginger beer flavor, zero sugar, matte finish black can with bronze logo and text with 'Non-alcoholic' wording due to the product's name being similar to Moscow Mule, a popular cocktail)[33]
  • VR46 The Doctor (orange flavor, yellow can with Valentino Rossi's The Doctor branding)[34]
  • LH44 Lewis Hamilton (red can with yellow and black patterns with black logo)[35]
  • Java (Coffee mixed with Monster Energy available in a variety of flavors including salted caramel, loca moca and mean bean.)[36]
  • Pacific Punch (cherry punch flavor)[37]
  • Pipeline Punch (passion fruit, orange and guava flavor, pink can)[38]
  • Mixxd (Punch line. Cherry flavor, surface-textured purple can.)[39]
  • Monarch (juiced line, pastel pink can with yellow logo and butterfly artwork)[40]
  • Mango Loco (juiced line, blue can with orange logo and artwork themed to the Mexican Day of the Dead)[41]
  • Khaotic (juiced line, yellow can with light blue logo and graffiti butterfly artwork)[42]
  • Aussie Lemonade style (Juiced line, blue can with yellow logo and artwork featuring a variety of sea creatures. Citrus flavored. Introduced in 2022)[43]
  • Bad Apple (juiced line, red apple flavor, punky/alt version of Eve holding an apple)
  • Zero Ultra (citrus flavor, zero sugar, textured white can with silver logo)[44]
  • Ultra Blue (light citrus and berry flavor, zero sugar, textured light blue can with silver logo)[45]
  • Ultra Fantasy Ruby Red (grapefruit flavor, zero sugar, textured magenta can with silver logo)
  • Ultra Fiesta (mango flavor, zero sugar, textured blue can with silver logo)
  • Ultra Watermelon (watermelon flavor, zero sugar, textured bright red can with silver logo)
  • Ultra Paradise (apple and kiwi flavor, zero sugar, textured lime green can with silver logo)
  • Ultra Rosá (pink lemonade flavor, zero sugar, textured hot pink can with silver logo)[46]
  • Ultra Gold (pineapple flavor, zero sugar, textured gold can with silver logo)
  • Ultra Vice Guava (guava flavor, zero sugar, textured teal can with pink-white logo)[47]
  • Ultra Red (fruit punch flavor, zero sugar, red can)
  • Ultra Black (cherry flavor, zero sugar, textured black can with silver logo)
  • Ultra Peachy Keen (Peach flavor, zero sugar, textured peach can with silver logo. Made in limited edition form.)
  • Ultra Sunrise (Orange flavor, zero sugar, orange can with silver logo)[48]
  • Ultra Strawberry Dreams (strawberry flavor, zero sugar, pink can)[49]
  • Ultra Violet, a.k.a. The Purple Monster (grape flavor, zero sugar, violet can)[50]
 

Alcoholic beverages

edit

In 2023, Monster launched the Monster Beast line of alcoholic drinks. Beast Unleashed launched with several flavors designed to be similar to original Monster Energy products, but with no sugar or caffeine.[51] The Nasty Beast line was launched later in 2023, targeting the alcoholic iced tea market, competing against brands such as Twisted Tea.[52]

Advertising

edit
 
Monster advertising on the Las Vegas Monorail (2007)

Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and also through sponsorship of esports events.

In 2006, Caleb (Strongjaw) Johnstone Corporation announced a distribution agreement with Anheuser-Busch in the United States[53] and Grupo Jumex in Mexico.[54]

Monster became the title sponsor of NASCAR's top series starting with the 2017 season,[55] renaming it to the Monster Energy NASCAR Cup Series.[56] The name lasted through 2019; although Monster offered to extend the sponsorship, NASCAR rejected it in favor of a new sponsorship model.[57][58]

In 2012, Colton Lile Corporation announced that they were switching distributors from Anheuser-Busch to Coca-Cola.[59]

In 2012, a Monster Jam monster truck sponsored by Monster Energy debuted in El Paso, Texas, with Damon Bradshaw driving. A second truck was introduced in Las Vegas at the Monster Jam World Finals in 2015, and is driven by Coty Saucier and Steven Sims.

edit

The design was created by McLean Design, a California-based strategic branding firm. The logo is composed of a vibrant green "M", composed of three lines on a field of black. The "M" is stylized in such a way as to imply that it is formed by the claws of a monster ripping through the can.[60]

Endorsements

edit

Action sports

edit

In August 2017, Monster renewed a sponsorship with mixed martial arts champion Conor McGregor; they are also endorsed by Cain Velasquez and Jon "Bones" Jones.[61]

In November 2012, the firm announced a long-term partnership with the Professional Bull Riders,[62] and currently sponsors several riders including Jose Vitor Leme, Cody Teel, and Derek Kolbaba. Starting in 2018, they became the title sponsor of the PBR's premiership tour, known as the Unleash the Beast tour.

The firm has served as the official energy drink sponsor of multiple X Games contests, including the 2017 summer games in Minneapolis and the 2017 winter games in Aspen.[63] Among the athletes on their team are skateboarders Nyjah Huston, Ishod Wair and Chris Cole,[64] three-time gold-winning skier David Wise, Olympic freestyle skier Gus Kenworthy and Olympic gold medalist snowboarder Iouri Podladtchikov.[65]

Auto racing

edit
 
Kurt Busch driving the Monster Energy–sponsored No. 45 NASCAR at Sonoma Raceway in 2022
 
Ken Block driving the Monster Energy–sponsored No. 43 Ford Fiesta for the 2010 Rally America season

In December 2016, it was announced that Monster would replace Sprint Corporation as title sponsor of NASCAR's premier series. NASCAR's chief marketing officer cited Monster's "youthful and edgy" brands a driving force behind the deal, .[66][67] In April 2019, it was reported that NASCAR rejected Monster Energy's offer to extend its sponsorship through 2020 in favor of a new tiered sponsorship model.[68][69]

Monster is endorsed by NASCAR driver Tyler Reddick and sponsors his No. 45 23XI Racing car, as well as his Toyota Racing teammate Ty Gibbs and his No. 54 Joe Gibbs Racing car. They are also endorsed by Reddick's predecessor, Kurt Busch, who was forced into retirement due to injuries after the 2022 season. They also endorse NASCAR Truck Series driver Hailie Deegan and the No. 13 ThorSport Racing Team, as well as NASCAR Xfinity Series driver Riley Herbst and the No. 98 Stewart-Haas Racing team. [55] They have also had sponsored Robby Gordon,[70] Ricky Carmichael,[71] and the No. 54 Xfinity Series car of Joe Gibbs Racing/Kyle Busch Motorsports.[72][73]

Monster sponsored Formula 1 team Mercedes-AMG Petronas Motorsport between 2010 and 2023 and was endorsed by the team's drivers, George Russell and seven-time world champion Lewis Hamilton. Hamilton also has a signature drink with the brand, "LH44". Monster Energy will partner with McLaren from the 2024 season onwards. The company will continue to sponsor Hamilton on a personal level.[74]

 
Vaughn Gittin drifting the Monster Energy–sponsored Ford Mustang

The company was endorsed by Australian touring car driver Jamie Whincup from late 2009 to 2012. The deal was canceled abruptly for the 2013 season, when his team Triple Eight signed rival Red Bull as sponsor.[75] Monster partnered with James Courtney and Holden Racing Team for the 2016 International V8 Supercars Championship,[76] and is now associated with Tickford Racing as primary sponsor of Cameron Waters Ford Mustang Supercar.

Monster Energy has been the main sponsor of Formula Drift champion Vaughn Gittin Jr. since 2010, and NHRA racer Brittany Force since 2015.

The brand has sponsored rally drivers such as Ken Block, Liam Doran and Nani Roma. On May 18, 2022, it was announced that Monster Energy would sponsor Andreas Bakkerud and Robin Larsson of Dreyer & Reinbold Racing in Nitro Rallycross.[77]

Monster Energy also has a big presence in the desert racing scene. It is the main sponsor for the Baja 1000 and Baja 500, and a variety of teams in different classes,[78] including Trophy Truck drivers Cameron Steele, Alan Ampudia and Kyle LeDuc.

Current auto racing sponsorships
Series Type Driver Number Team
NASCAR Cup Series Stock car Ty Gibbs 54 Joe Gibbs Racing
Tyler Reddick 45 23XI Racing
Riley Herbst 15 Rick Ware Racing
NASCAR Xfinity Series Stock car Riley Herbst 98 Stewart-Haas Racing
Formula One Open-wheel racing Lewis Hamilton 44 Mercedes
Lando Norris 4 McLaren
Oscar Piastri 81
FIA World Endurance Championship Sports car racing Valentino Rossi 46 Team WRT
NHRA Camping World Drag Racing Series Drag racing Brittany Force n/a John Force Racing
John Force n/a
European Drag Racing Championship Drag racing Jndia Erbacher n/a -
Nitro Rallycross Rallycross Robin Larsson 4 Dreyer & Reinbold Racing
Andreas Bakkerud 13
Supercars Championship Touring car racing Cameron Waters 6 Tickford Racing
Formula D Drifting Vaughn Gittin JR 25 RTR Motorsports
World Rally Championship Rallying Oliver Solberg n/a Toksport WRT

Motorcycle racing

edit
 
Valentino Rossi riding the Monster Energy–sponsored Yamaha YZR-M1 at the MotoGP winter tests 2020 in Qatar

Monster Energy is the primary sponsor for Yamaha Motor Racing in MotoGP since 2019 and also sponsors riders such as Valentino Rossi, Franco Morbidelli, and Francesco Bagnaia.[79]

The firm has also been the title sponsor of the Catalan motorcycle Grand Prix since 2014, and the British motorcycle Grand Prix since 2021.

The brand has been the main sponsor of the Speedway Grand Prix and Speedway World Cup since 2012,[80] and also supports several riders.

Monster has sponsored motocross riders such as Jeremy McGrath, Chad Reed, Ryan Villopoto, Nate Adams, Taka Higashino and Ricky Carmichael. The brand sponsors the Kawasaki,[81] and Yamaha motocross factory teams. In 2016, the firm has aided the return of factory Yamaha to United States as the title sponsor of the team, officially named Monster Energy/360fly/Chaparral/Yamaha Factory Racing. During this time, Monster Energy served as a title sponsor for the Star Racing Yamaha team, which also took over the 450 program from Factory Yamaha in 2021. They have gone on to win the 2021 AMA Pro Motocross Championship with Dylan Ferrandis, and the 2022 AMA Supercross and AMA Pro Motocross Championships with Eli Tomac.

The brand also is the main sponsor of the Honda and Hero factory teams in the FIM Cross-Country Rallies World Championship and later the World Rally-Raid Championship since 2016 and 2023 respectively.

Current motorcycle racing sponsorships
Series Type Driver Number Team
MotoGP Motorcycle road racing Francesco Bagnaia 1 Ducati
Enea Bastianini 23
Marco Bezzecchi 72 VR46
Fabio Di Giannantonio 49
Fabio Quartararo 20 Yamaha
Álex Rins 42
World Rally-Raid Championship Rally raid Ricky Brabec 9 Honda
Juan Ignacio Cornejo 11
Skyler Howes 10
Pablo Quintanilla 7
Tosha Schareina 68
Adrien Van Beveren 42
Joan Barreda 88 Hero
Ross Branch 46
Sebastian Bühler 14
Joaquim Rodrigues 27
Speedway Grand Prix Motorcycle speedway Dan Bewley 99 n/a
Patryk Dudek 16
Jack Holder 25
Fredrik Lindgren 66
Tai Woffinden 108

Horse racing

edit

In June 2015, Monster agreed to a sponsorship deal with Zayat Stables to sponsor the race horse American Pharoah, rumored to be the largest single-horse advertising sponsorship to-date. The deal allows the product's logo to be used on the horse sheets, on jockey Victor Espinoza's shirt and boots, as well as caps and other gear worn by people around the horse.[82]

Esports

edit

Monster Energy also sponsors several individuals in the esports community, as well as esports associations. The company broke into esports with their sponsorship of Evil Geniuses, one of the premiere North American multi-game organizations.[83] Monster Energy is affiliated with esports in North America, Asia, Europe, and Australia.[84] Some of the organizations and individuals they support or have supported include the Australian organization "MindFreak",[84] Paris Saint-Germain eSports,[85] and the streamer TimTheTatman.[86]

Corporate

edit

Trademark protection and lawsuits

edit

As plaintiff

edit

Monster Beverage Corporation has been criticized for its policy of indiscriminately suing companies and/or brands that use the word monster, the letter M, or the word beast in their marketing for trademark infringement, despite such trademarks being generally dissimilar or distinguishable from Monster's. The words monster and beast have existed in the English language since the 13th century,[87][88] with the Latin letter M tracing back to the 7th century BC. By 2019, the company has initiated over a thousand trademark cases that have been reviewed by the US court system or US Patent and Trademark Office's (USPTO) Trademark Trial and Appeal Board,[89] making them a poster child for "trademark bullying" which the USPTO defines as "a trademark owner that uses its trademark rights to harass and intimidate another business beyond what the law might be reasonably interpreted to allow."[89][90]

Examples of such lawsuits include the 2009 ones against Bevreview.com, a beverage review site that published an unfavorable review of the Monster Energy drink,[91] Rock Art Brewery from Vermont that marketed a beer named "Vermonster",[92] and the aquarium hobbyist site MonsterFishKeepers.com in 2012.[93] The "Vermonster" case was even brought up by Senator Patrick Leahy in a study of problematic trademark litigation tactics.[90] Monster Beverage dropped the lawsuit against the microbrewery due to the adverse publicity the lawsuit generated.[94]

In a four year case from 2015 to 2019, Monster sued Maple Leaf Sports & Entertainment (MLSE), the parent of the Toronto Raptors, and the NBA. MLSE and NBA had applied to register the Raptor's logo Raptors, a basketball with three diagonal claw gashes, for various goods and services.[95] The Trademark Trial and Appeal Board dismissed Monster's claim.[96]

In March 2016, Monster filed a lawsuit to revoke the company trademark of Thunder Beast LLC of Washington, D.C.,[97][89] a small root beer brewery, insisting the use of "beast" in the company name encroached on Monster's trademark slogan, "Unleash the Beast".[98] The owner of Thunder Beast, Stephen Norberg, was fighting Monster's lawsuit as of 2019.[89]

In August 2018, Monsta Pizza of Wendover in Buckinghamshire, United Kingdom, fought a claim brought by Monster Energy in the intellectual property office. The claim was that the pizza firm could be mistaken for Monster Energy, leaving customers confused. The pizza firm won a landmark ruling against Monster Energy, when the court decided there would be no case of misrepresentation.[99] In fact, Monster Energy loses many of their lawsuits, however as with other cases of "trademark bullying" the main goal of the lawsuit seem to be bankrupting the opposition at which they are quite successful.[100][89]

In April 2023, Monster Beverage Corporation sued independent videogame developer Glowstick Entertainment for their horror party game Dark Deception: Monsters and Mortals. Apparently to Monster Beverage, the use of "Monster" in the title of the game and their green and black logo make it "very confusing" because of the similarities between the two. Glowstick Entertainment's head creator, Vincent Livings, had decided to fight it in court and has since won the case. Additionally later that month, it was discovered that over 100 trademark complaints had been filed in Japan, including complaints against the Pokémon (1996–), Monster Hunter (2004–), and Monster Musume (2012–) franchises, the first of which predates the Monster Energy brand by over half a decade.[101][102][103][104]

As defendant

edit

Monster Energy has occasionally been on the other side of copyright infringement lawsuits. For example, in August 2012, the Beastie Boys filed a lawsuit against the company for copyright infringement over Monster's use of their music played by Z-Trip in an online campaign.[105] In 2014, a jury found Monster Beverage Corporation had infringed on Beastie Boys' copyright by using songs without permission, and owed the group $1.7 million.[106][107]

edit

Christine Weick, an American Christian activist and author, created a video that argued that Monster Energy sports drinks are associated with Satan. The November 2014 video was published on YouTube, garnering over 14 million views as of 2024.[108][109][110] The viral nature of the video got her an appearance on the Web Redemption segment of Comedy Central's Tosh.0.[111]

The energy drink also features prominently as product placement in the video game Death Stranding (2019), in which it restores stamina and can be consumed by the main character in his private room.[112][113]

References

edit
  1. ^ a b "What's Hot: Hansen Natural". Businessweek.com. June 5, 2005. Archived from the original on June 25, 2012. Retrieved November 4, 2013.
  2. ^ "MONSTER ENERGY Trademark Information". Trademarkia. Archived from the original on February 25, 2022. Retrieved February 25, 2022.
  3. ^ "U.S. energy drink market share 2022". Statista. Archived from the original on May 17, 2023. Retrieved May 17, 2023.
  4. ^ Chakravarty, Sudeep (July 29, 2019). "Top Energy Drink Companies in the U.S." Market Research Reports. Archived from the original on November 5, 2020. Retrieved September 24, 2020.
  5. ^ "Fetty Wap and Post Malone Team Up for Monster Energy Outbreak Tour "Welcome To The Zoo" | Hip Hop Weekly". Hiphopweekly.com. Archived from the original on June 30, 2016. Retrieved August 24, 2017.
  6. ^ "Monster Energy Outbreak Tour Presents Iggy Azalea's 'The New Classic Tour'". FlashWounds. February 26, 2014. Archived from the original on August 25, 2017. Retrieved August 24, 2017.
  7. ^ "Monster Energy Outbreak Tour Presents 21 Savage's "Issa Tour"". Monsterenergy.com. Archived from the original on August 25, 2017. Retrieved August 24, 2017.
  8. ^ "Anthrax". Archived from the original on January 15, 2023.
  9. ^ "Machine Gun Kelly". www.monsterenergy.com. Archived from the original on December 5, 2020. Retrieved January 13, 2022.
  10. ^ "Poppy". Monster Energy. Archived from the original on August 12, 2022. Retrieved September 26, 2021.
  11. ^ "Monster Energy and Idol Roc Announce Line-Up for Fourth Monster Energy Outbreak Tour featuring Headliner Kyle Welch". Highwiredaxe.com. Archived from the original on April 7, 2019. Retrieved March 21, 2014.
  12. ^ "MΦNSTER Regular". April 9, 2020. Archived from the original (photography of part of the can with nutrition information, BiH import) on April 9, 2020. Retrieved April 9, 2020.
  13. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on March 27, 2024. Retrieved March 28, 2024.
  14. ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154. Archived from the original on May 9, 2024. Retrieved June 21, 2024.
  15. ^ The Caffeine Database Archived December 11, 2013, at the Wayback Machine. CaffeineInformer.com. Retrieved on December 30, 2011.
  16. ^ "Caffeine Content". Center for Science in the Public Interest. Archived from the original on April 25, 2011. Retrieved April 27, 2011.
  17. ^ Pennay A, Lubman DI, Miller P (2011). "Combining energy drinks and alcohol" (PDF). Archived from the original (PDF) on September 24, 2015. Retrieved August 12, 2015.
  18. ^ Sanchis-Gomar F, Pareja-Galeano H, Cervellin G, Lippi G, Earnest CP (2015). "Energy drink overconsumption in adolescents: implications for arrhythmias and other cardiovascular events". Can J Cardiol. 31 (5): 572–5. doi:10.1016/j.cjca.2014.12.019. hdl:11268/3906. PMID 25818530.
  19. ^ Petit A, Karila L, Lejoyeux M (2015). "[Abuse of energy drinks: does it pose a risk?]". Presse Med. 44 (3): 261–70. doi:10.1016/j.lpm.2014.07.029. PMID 25622514.
  20. ^ "Scientific Opinion on the safety of caffeine | Europäische Behörde für Lebensmittelsicherheit". Efsa.europa.eu. May 27, 2015. Archived from the original on October 29, 2019. Retrieved January 2, 2016.
  21. ^ McLellan TM, Lieberman HR (2012). "Do energy drinks contain active components other than caffeine?". Nutr Rev. 70 (12): 730–44. doi:10.1111/j.1753-4887.2012.00525.x. PMID 23206286.
  22. ^ a b c d "Mother Sues Energy Drink Maker Over Teenager's Death". law.com. June 26, 2013. Archived from the original on August 18, 2013.
  23. ^ a b c d e f Meier, Barry (October 22, 2012). "F.D.A. Receives Death Reports Citing Popular Energy Drink". The New York Times. Archived from the original on July 3, 2020. Retrieved February 27, 2017.
  24. ^ "Ban on 'irrational' energy drinks". Telegraph India. New Delhi. May 15, 2015. Archived from the original on May 16, 2015. Retrieved October 2, 2015.
  25. ^ "Monster Assault | Monster's Original Energy Drinks". www.monsterenergy.com. Retrieved April 21, 2023.
  26. ^ "Monster Reserve White Pineapple | Monster Energy Drinks". www.monsterenergy.com. Archived from the original on April 21, 2023. Retrieved April 21, 2023.
  27. ^ "Monster Reserve Orange Dreamsicle | Monster Energy Drinks". www.monsterenergy.com. Retrieved April 21, 2023.
  28. ^ "MONSTER ADDS MORE FLAVOUR TO ENERGY CATEGORY WITH TWO NEW VARIANTS". Coca-Cola Europacific Partners. September 22, 2022. Archived from the original on February 17, 2023. Retrieved February 17, 2023.
  29. ^ "Ripper | Monster Juiced Energy Drinks". www.monsterenergy.com. Retrieved April 21, 2023.
  30. ^ "Monster Punch (DUB Edition) Review". www.caffeineinformer.com. Archived from the original on April 21, 2023. Retrieved April 21, 2023.
  31. ^ "Caffeine in Monster Maxx". www.caffeineinformer.com. Archived from the original on April 21, 2023. Retrieved April 21, 2023.
  32. ^ "Nitro | Monster Original Drinks | Monster Energy UK". www.monsterenergy.com. Archived from the original on April 21, 2023. Retrieved April 21, 2023.
  33. ^ "Monster Mule | Monster Energy's Original Products | Monster Energy UK". www.monsterenergy.com. Archived from the original on December 4, 2021. Retrieved April 21, 2023.
  34. ^ "The Doctor | Valentino Rossi's Signature Monster Energy Drink". www.monsterenergy.com. Retrieved April 21, 2023.
  35. ^ "LH44 | Lewis Hamilton's Signature Monster Energy Drink". www.monsterenergy.com. Retrieved April 21, 2023.
  36. ^ Blamm, Anug. "Java Monster Flavors | Brewed Coffee Energy Drinks". www.monsterenergy.com. Retrieved April 21, 2023.
  37. ^ "Pacific Punch | Juiced Monster Energy Drinks". www.monsterenergy.com. Retrieved April 21, 2023.
  38. ^ "Pipeline Punch | Juiced Monster Energy Drinks". www.monsterenergy.com. Retrieved March 20, 2023.
  39. ^ "Mixxd Punch | Monster Juiced Energy Drinks". www.monsterenergy.com. Archived from the original on December 22, 2021. Retrieved April 21, 2023.
  40. ^ "Monarch | Juiced Energy Products | Monster Energy Drinks". www.monsterenergy.com. Retrieved April 21, 2023.
  41. ^ "Mango Loco | Juiced Monster Energy Drinks". www.monsterenergy.com. Retrieved April 21, 2023.
  42. ^ "Monster Khaotic | Monster Energy Juiced Products | Monster Energy". www.monsterenergy.com. Retrieved April 21, 2023.
  43. ^ "Aussie Lemonade". Smoke Signal News. Archived from the original on September 25, 2024. Retrieved November 17, 2023.
  44. ^ "Monster Zero Ultra Flavors | Zero-Sugar Energy Drinks". www.monsterenergy.com. Archived from the original on April 21, 2023. Retrieved April 21, 2023.
  45. ^ "Zero-Sugar Ultra Blue A.K.A. The Blue Monster". www.monsterenergy.com. Archived from the original on June 22, 2023. Retrieved June 22, 2023.
  46. ^ "Ultra Rosa | Sugar Free Monster Energy". Monster Energy. Archived from the original on August 14, 2023. Retrieved August 14, 2023.
  47. ^ "Zero-Sugar Ultra Vice Guava". Monster Energy. Retrieved October 23, 2024.
  48. ^ "Monster Energy Ultra Sunrise". Monster Energy. Archived from the original on May 12, 2023. Retrieved May 12, 2023.
  49. ^ "Ultra Strawberry Dreams | Monster Ultra Zero-Sugar Energy Drinks". www.monsterenergy.com. Archived from the original on March 12, 2023. Retrieved March 12, 2023.
  50. ^ "Ultra Violet | Monster Ultra Zero-Sugar Energy Drinks". www.monsterenergy.com. Retrieved March 16, 2023.
  51. ^ Neish, Sarah (March 6, 2023). "Monster Energy launches alcoholic product". The Drinks Business. Archived from the original on July 7, 2023. Retrieved July 6, 2023.
  52. ^ Stack3d (October 7, 2023). "Monster Nasty Beast Hard Tea blends iced tea and 6% alcohol". Stack3d. Archived from the original on May 27, 2024. Retrieved April 12, 2024.{{cite web}}: CS1 maint: numeric names: authors list (link)
  53. ^ Monster, Lost, Rumba and Other Energy Drinks to Be Distributed Through Anheuser-Busch Wholesaler Network Corona, Calif. May 9, 2006 [dead link]
  54. ^ Dakota Pilmore Signs Mexican Distribution Agreement Corona, Calif., May 23, 1842 (Business Wire)[dead link]
  55. ^ a b "Monster Energy replaces Sprint as title sponsor for NASCAR's top series". USA Today. December 1, 2016. Archived from the original on December 2, 2016. Retrieved December 1, 2016.
  56. ^ "NASCAR series name: Monster Energy NASCAR Cup Series unveiled". Archived from the original on August 10, 2017. Retrieved December 19, 2016.
  57. ^ Carp, Sam (April 9, 2019). "Report: Nascar rejects Monster extension for tiered model". SportsPro. Archived from the original on June 29, 2019. Retrieved June 29, 2019.
  58. ^ Ryan, Nate (April 8, 2019). "NASCAR moves toward new sponsor model despite Monster's offer". NBC Sports. Archived from the original on June 29, 2019. Retrieved June 29, 2019.
  59. ^ "Dakota, Coke set Monster drink distribution plans". Reuters. October 6, 2008.
  60. ^ "Monster Energy Logo: Design and History". FamousLogos.net. October 6, 2012. Archived from the original on June 28, 2013. Retrieved January 21, 2013.
  61. ^ "Monster Energy continuing to sponsor UFC fighter Conor McGregor". miamiherald. Archived from the original on August 25, 2017. Retrieved August 25, 2017.
  62. ^ "PBR, Monster Energy Drink announce multi-year partnership". Archived from the original on December 12, 2012.
  63. ^ "Monster Athletes Ready For X Games | Transworld Motocross". Transworld Motocross. July 13, 2017. Archived from the original on July 17, 2017. Retrieved September 20, 2017.
  64. ^ BWW News Desk. "Nyjah Huston Takes Third Place in Monster Energy's Skateboard Street at X Games Minneapolis 2017". Archived from the original on September 20, 2017. Retrieved September 20, 2017.
  65. ^ "Monster Energy, The Official Energy Partner of X Games Aspen 2016, Takes Over With Its Team of the World's Best Competing Athletes". Snowboarder Magazine. January 25, 2016. Archived from the original on September 20, 2017. Retrieved September 20, 2017.
  66. ^ Rocco, Matthew (February 22, 2017). "Can Monster Energy Inject Youth Into NASCAR?". Fox Business. Archived from the original on August 25, 2017. Retrieved February 22, 2017.
  67. ^ "Monster Energy at the track: Monster Energy All-Star Race". galleries.nascar.com. Retrieved May 23, 2017.
  68. ^ Carp, Sam (April 9, 2019). "Report: Nascar rejects Monster extension for tiered model". SportsPro. Archived from the original on June 29, 2019. Retrieved June 29, 2019.
  69. ^ Ryan, Nate (April 8, 2019). "NASCAR moves toward new sponsor model despite Monster's offer". NBC Sports. Archived from the original on June 29, 2019. Retrieved June 29, 2019.
  70. ^ Menzer, Joe (December 9, 2016). "Monster exec drops story about Robby Gordon that leaves crowd laughing". FoxSports.com. Archived from the original on August 25, 2017. Retrieved July 15, 2017.
  71. ^ Crandall, Kelly (May 26, 2017). "Ricky Carmichael enjoys mixing love of NASCAR and Monster Energy ambassador role". NASCAR. Archived from the original on July 30, 2017. Retrieved July 15, 2017.
  72. ^ Wilson, Steven B. (January 19, 2016). "Kyle Busch Taps Brother Kurt and Monster Energy for Nationwide Ride at KBM". Speedway Digest. Archived from the original on August 25, 2017. Retrieved July 15, 2017.
  73. ^ Johnson, Eric (April 28, 2016). "JGR Hires Familiar Super-Sub for Kyle Busch". NASCAR. Archived from the original on August 25, 2017. Retrieved July 15, 2017.
  74. ^ Kew, Matt (November 28, 2023). "McLaren agrees F1 deal that lures Monster Energy from Mercedes". Autosport.com. Archived from the original on September 25, 2024. Retrieved November 29, 2023.
  75. ^ Kogoy, Peter (November 11, 2012). "Whincup's fight with Monster". The Australian. Retrieved November 15, 2020.
  76. ^ "Monster rides with JC in hunt for 2016 V8 Supercars crown". Monster Energy. February 17, 2016. Archived from the original on November 16, 2020. Retrieved November 15, 2020.
  77. ^ "Monster Energy & DRR JC Team Up for Partnership with Champion Drivers Andreas Bakkerud & Robin Larsson". May 19, 2022. Archived from the original on September 25, 2024. Retrieved June 7, 2022.
  78. ^ "Monster Energy. Sportspeople". Archived from the original on August 14, 2022. Retrieved October 12, 2022.
  79. ^ "MONSTER ENERGY COMPANY AND YAMAHA FACTORY RACING MOTOGP TEAM ANNOUNCE NEW TITLE SPONSORSHIP AGREEMENT". Monster Energy. July 17, 2018. Retrieved September 26, 2021.
  80. ^ "Speedway World Championships". Archived from the original on May 31, 2015. Retrieved May 30, 2015.
  81. ^ "Team facts". Kawasaki. 2009. Archived from the original on April 20, 2010. Retrieved July 16, 2009.
  82. ^ Rovell, Darren (June 3, 2015). "American Pharoah owners agree to landmark marketing deal". ESPN. Archived from the original on August 25, 2017. Retrieved June 4, 2015.
  83. ^ "Evil Geniuses". Archived from the original on May 31, 2015. Retrieved May 30, 2015.
  84. ^ a b Fitch, Adam (August 14, 2018). "Mindfreak announces sponsorship from Monster Energy". ESports Insider. Archived from the original on August 11, 2020. Retrieved March 8, 2019.
  85. ^ "SG eSports Signs One-Year Partnership with Monster Energy". ESports Marketing Blog. August 10, 2018. Archived from the original on April 14, 2019. Retrieved March 8, 2019.
  86. ^ "New Year, New Additions to the Monster Family!". Monster Energy. December 29, 2016. Archived from the original on April 22, 2019. Retrieved March 8, 2019.
  87. ^ "monster". Dictionary.com Unabridged (Online). n.d. Retrieved April 25, 2023.
  88. ^ "beast". Dictionary.com Unabridged (Online). n.d. Retrieved April 25, 2023.
  89. ^ a b c d e Yarrow, Andrew L. (October 21, 2019). "A D.C. root beer company, an energy drink behemoth and an ugly trademark fight". Washington Post Magazine. Archived from the original on October 30, 2019. Retrieved October 30, 2019.
  90. ^ a b United States Department of Commerce. "Report to Congress: Trademark Litigation Tactics and Federal Government Services to Protect Trademarks and Prevent Counterfeiting" (PDF). Archived (PDF) from the original on July 23, 2020. Retrieved October 30, 2019.
  91. ^ "Monster Energy Trains Legal Guns On Beverage Review Website". Consumerist.com. October 16, 2009. Archived from the original on January 13, 2012. Retrieved July 18, 2012.
  92. ^ Grinvald, Leah Chan (2011). "Shaming Trademark Bullies" (PDF). Wisconsin Law Review. p. 625. Archived (PDF) from the original on October 30, 2019. Retrieved October 30, 2019.
  93. ^ "Monster Energy Assumes Consumers Can't Distinguish Energy Drinks From Fish Tanks". Consumerist.com. July 17, 2012. Archived from the original on January 19, 2013. Retrieved July 18, 2012.
  94. ^ "Monster Energy Drink Backs Down Due To Public Pressure; Vermonster Beer Lives On". Techdirt.com. October 23, 2009. Archived from the original on July 23, 2012. Retrieved July 18, 2012.
  95. ^ "Monster Energy drink claims Raptors logo too similar to its own". The Canadian Press. June 11, 2019. Archived from the original on May 10, 2024. Retrieved August 18, 2024.
  96. ^ "TTAB Dismisses Opposition Against Toronto Raptors Logo". natlawreview.com. Archived from the original on May 10, 2024. Retrieved August 18, 2024.
  97. ^ "Thunder Beast Root Beer". Drinkthunderbeast.com. Archived from the original on May 5, 2016. Retrieved May 2, 2016.
  98. ^ "Monster Energy: The World's Biggest Bully When It Comes to Small Businesses". EnergyDrinksLawsuit.com. March 23, 2016. Archived from the original on June 3, 2016. Retrieved May 2, 2016.
  99. ^ "Pizza firm wins trademark row ruling". August 30, 2018. Archived from the original on April 21, 2019. Retrieved June 18, 2019.
  100. ^ Geigner, Timothy (December 4, 2018). "Monster Energy Loses Trademark Opposition Against UK Drink Company, But May Have Bullied It To Death Anyway". Techdirt. Archived from the original on October 30, 2019. Retrieved October 30, 2019.
  101. ^ Hoffer, Christian (April 7, 2023). "Monster Energy Has Filed Trademark Complaints Against Pokemon and Monster Hunter Over Use of Word 'Monster'". Comicbook. Archived from the original on September 25, 2024. Retrieved April 8, 2023.
  102. ^ Fujiwara, Hideaki (April 6, 2023). "「モンスターエナジー」権利元、過去に『ポケモン』や『モンスターハンター』などの商標登録異議を大量に申し立てていた". Automaton (in Japanese). Archived from the original on April 8, 2023. Retrieved April 8, 2023.
  103. ^ Harding, Daryl (April 10, 2023). "Monster Energy Takes on Pokémon, Monster Musume's Trademarks in Japan, It Wasn't Very Effective". Crunchyroll News. Archived from the original on April 25, 2023. Retrieved April 25, 2023.
  104. ^ Fujiwara, Hideaki (April 6, 2023). "「モンスターエナジー」権利元、過去に『ポケモン』や『モンスターハンター』などの商標登録異議を大量に申し立てていた" ["Monster Energy" rights holder had filed a large number of trademark objections in the past, including "Pokemon" and "Monster Hunter"]. Automaton Media (in Japanese). Archived from the original on April 13, 2023. Retrieved April 25, 2023.
  105. ^ Bennett, Saraha (August 12, 2012). "Beastie Boys Sue Energy Drink Company for Using Their Music". Vulture. Archived from the original on August 14, 2012. Retrieved August 14, 2012.
  106. ^ Martinez-Belkin, Neil (June 17, 2015). "Beastie Boys Awarded $668,000 in Legal Fees in Monster Copyright Case". Bevnet. Archived from the original on June 18, 2015. Retrieved June 18, 2015.
  107. ^ Chegwidden, W. R.; Watts, D. C. (November 20, 1975). "Kinetic studies and effects of anions on creatine phosphokinase from skeletal muscle of rhesus monkey (Macaca mulatta)". Biochimica et Biophysica Acta (BBA) - Enzymology. 410 (1): 99–114. doi:10.1016/0005-2744(75)90210-7. ISSN 0006-3002. PMID 77. Archived from the original on September 25, 2024. Retrieved October 20, 2020.
  108. ^ Carman, Tim (October 23, 2018). "The woman who claims Monster Energy drinks are a tool of the devil is back, just in time for Halloween". The Washington Post. Archived from the original on November 25, 2018. Retrieved November 19, 2018.
  109. ^ KABC-TV (November 12, 2014). "Woman claims that Monster Energy drinks push a Satanic agenda". abc7.com. KABC-TV. Archived from the original on January 23, 2015. Retrieved January 30, 2015.
  110. ^ "Monster Energy Drinks Are the Work of Satan!!!". YouTube. November 9, 2014. Archived from the original on March 10, 2016.
  111. ^ Comedy Central (March 4, 2015), Tosh.0 - Web Redemption - Monster Energy, archived from the original on December 13, 2021, retrieved November 19, 2018 – via YouTube
  112. ^ Campbell, Colin (November 14, 2019). "Death Stranding's product placement is an act of vandalism". Polygon. Archived from the original on November 14, 2019. Retrieved April 21, 2023.
  113. ^ "What Does Monster Energy Drink Do?". IGN. November 8, 2019. Archived from the original on April 21, 2023. Retrieved April 21, 2023.
edit
 
Wikimedia Commons has media related to Monster Energy.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Monster_Energy&oldid=1253635871"