OrderUp was an online and mobile food-ordering and delivery company which operated in at least 37 markets. Prior to being acquired by Grubhub, OrderUp was a part of the Groupon family of companies and operated as both OrderUp and Groupon-To-Go.
 | |
| Formerly | LocalUp |
|---|---|
| Industry | Online Food Ordering and Delivery |
| Founded | Baltimore, Maryland (2009) |
| Founder | Chris Jeffery, Jason Kwicien |
| Fate | markets acquired by Grubhub |
| Headquarters | Baltimore, Maryland , United States |
Number of locations | 37 markets |
Area served | United States |
| Owner | Just Eat Takeaway |
Number of employees | 100+ |
| Parent | Grubhub |
| Website | orderup.com |
History
editOrderUp started as an online food ordering business, called LionMenus, which served State College, PA.[1] In 2009, the founders relocated to Baltimore, MD and formed LocalUp to expand to additional markets.[2] The company used $1.5 million in investments to facilitate growth into small markets.[3] OrderUp is one of a growing number of companies geared towards capitalizing on online food ordering. Other companies, including Grubhub, provide similar services to restaurants and consumers.[4]
Initially, LocalUp licensed their technology to entrepreneurs who created online food ordering sites in their own communities[5] These licensees white-labeled the technology and ran the everyday operations.[1] LocalUp operated under this licensing model until 2012, when the company rebranded as OrderUp and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand.[1] OrderUp is one of the first companies to provide a digital franchise in order to target local markets.[6]
In August 2014, the company announced a $7 million Series A investment round focused on growing its technical team and expanding its delivery service nationally.[7]
In July 2015, Groupon acquired the company.[8]
In July 2017, Grubhub acquired 27 company-owned OrderUp food delivery markets from Groupon and announced plans to retire the OrderUp brand. Sixty full-time employees were laid off from OrderUp's headquarters in Baltimore.[9][10]
In October 2018, Grubhub acquired certain assets of 11 remaining franchisee-owned OrderUp food delivery markets across California, Colorado, Indiana, Missouri, Oregon, Oklahoma, and Virginia.[11]
Size
editAs of August 2013, OrderUp had sites in about 25 American cities and had launched a mobile application from which users can order food using Android or iOS devices.[12] In 2016, OrderUp was in 62 cities.[13]
References
edit- ^ a b c "PSU Grads Make Ordering Out Even Easier". WTAJ-TV. Retrieved 2013-10-22.
- ^ Zaleski, Andrew (28 January 2013). "OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide". Technically Baltimore. Retrieved 2013-10-22.
- ^ Sentementes, Gus. "LocalUp finds footing in online food ordering". The Baltimore Sun. Retrieved 2013-10-22.
- ^ "LocalUp: Building Online Ordering Hubs for Restaurateurs". 2 August 2011. Retrieved 2014-01-20.
- ^ Rao, Leena. "LocalUp Wants To Be a Hyper-Local Grubhub for Smaller Cities and Neighborhoods". TechCrunch. Retrieved 2013-10-22.
- ^ "Digital Franchises: New Spin on an Old Business Model". Inc. 7 March 2013. Retrieved 2013-10-22.
- ^ Waldman, Tyler (20 August 2014). "OrderUp served $7M investment". Technical.ly. Retrieved 2014-09-11.
- ^ Correa, Cynthia (17 July 2015). "Groupon Acquires Food Delivery Service OrderUp". Eater.
- ^ "Groupon and Grubhub Announce Strategic Partnership to Bring Food Delivery to Groupon Customers Throughout the United States". 31 July 2017.
- ^ Matlach, LeAnne (1 August 2017). "GrubHub Acquiring OrderUp's 27 Food Delivery Markets". Technical.ly. Retrieved 13 February 2024.
- ^ "Grubhub, Inc. - Media - Overview".
- ^ Lawler, Ryan. "'Hometown' Food Delivery Startup OrderUp Launches a Mobile App". TechCrunch. Retrieved December 11, 2013.
- ^ "OrderUp: Digital Delivery". Columbia Business Times. 2016-11-29. Archived from the original on 2017-03-17. Retrieved 2017-03-16.