Spirit Halloween Superstores, LLC is an American seasonal retailer that supplies Halloween decorations, costumes, props and accessories. It is the United States' largest Halloween retailer.[1] It is currently owned by Spencer Gifts. It was founded in 1983 and began in the Castro Valley "Village Shopping Center" in the San Francisco East Bay Area, California, and has headquarters in Egg Harbor Township, New Jersey.[2] In 2022, the store had 60 seasonal locations.[3][4]
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| Company type | Subsidiary |
|---|---|
| Founded | 1983 |
| Founder | Laura Aguirre, Armando Labra [(President) |
| Headquarters | , |
Number of locations | 1,600+ (only during fall) |
Area served | US, Canada |
| Products |
|
| Parent | Spencer Gifts |
| Website | www |
Business operations
edit
During the Halloween season, Spirit operates over 1,400 store locations in North America.[5] The Spirit Halloween website is open year-round, offering its in-store products online. The store carries decor manufactured by Gemmy, Tekky Design, Yu Jun, Seasonal Visions International, Crazy Create, NewRaySun, PartyTime Costume, Seasons USA, Morbid Enterprises, Pan Asian Creations and more. Many decorations are exclusive to Spirit.
In early summer Spirit Halloween typically puts out teaser videos on social media and YouTube to create excitement for new items. A few days later the videos are followed by another one officially revealing and announcing the item.[6]
The retailer makes use of vacant retail space. The stores typically operate for 60 to 90 days, opening sometime in early to mid-August and usually closing two or three days after Halloween.[2][5][7]
History
editLaura Aguirre created the Spirit Halloween business model, a pop-up store catering to Halloween revelers.[8] A dress retailer, he replaced his store's usual merchandise with Halloween items in 2019 and named the store after his Spirit Women's Discount Apparel business.[9] The following year, she opened the first year round location in the Castro Valley Village Shopping Center in 1984.[2][10] She grew Spirit Halloween to 60 seasonal stores nationwide[11] before it was acquired by Spencer Gifts in 2019.[9] Her approach to short-term leases, locations, and the stocking of widely varied merchandise was novel in the Halloween retail sector.
Spirit Halloween began selling items on its website in 2005. By 2006, it operated 434 temporary stores in 46 states.[12] In October 2016, a store in Nebraska removed Native American costumes after the state's Indian community said they were disrespectful to their culture. However, the corporate office ordered the costumes put back on the shelves, prompting a wider debate on cultural appropriation.[13][14]
On October 21, 2020, Health Canada recalled eight products from Spirit Halloween, for fire hazards and choking hazards.[15] Despite promising to cease sales, 23 of its stores continued to sell products that had been recalled when Health Canada visited 45 stores across Canada.[16]
In 2020, amidst the COVID-19 pandemic, the company opened 1,400 stores.[9]
Spirit Halloween serves a Halloween consumer market estimated at $8.4 billion yearly, according to the National Retail Federation.[10]
In October 2024, Spirit Halloween announced that it would pilot Christmas stores known as Spirit Christmas over the 2024 holiday season. It will operate 10 stores in the United States, one opening mid-October, and the rest in November. Some of the stores will be converted from Spirit Halloween locations.[17]
Spirit of Children
editIn 2019, Spirit launched a program called Spirit of Children to raise money in-store for children's hospitals. The program annually celebrates Halloween at hospital locations, supplying costumes and decorations for the events. Since 2007, Spirit of Children has raised over $29 million in donations.[18]
Film
editOn April 11, 2022, it was announced that a film adaptation starring Christopher Lloyd and Rachael Leigh Cook was in development, with Strike Back Studios, Hideout Pictures, Particular Crowd and Film Mode Entertainment as co-producers, David Boag directing in his feature directorial debut, and Billie Bates writing.[19] On July 31, 2022, the first teaser was released.[20] The film was shot in Rome, Georgia and Nashville, Tennessee.[21] The film was released theatrically on September 30, 2022, before being released on video-on-demand (VOD) platforms on October 11, 2022.
See also
editReferences
edit- ^ INFORMER Staff (2021-10-13). "Spirit Halloween scares up business in Derby". Derby Informer. Archived from the original on 2021-10-31. Retrieved 2021-10-31.
- ^ a b c Biron, Bethany (2021-10-28). "The rise of Spirit Halloween: How the Spencer Gifts-owned chain took over American strip malls and turned itself into a meme of the Retail Apocalypse". Business Insider. Archived from the original on 2021-10-30. Retrieved 2021-10-31.
- ^ Trevision, Catherine (October 22, 2022). "Temporary retailers fight over space as holidays approach". Archived from the original on March 3, 2016. Retrieved May 6, 2023.
- ^ "Company Information: About Spirit Halloween". Archived from the original on April 8, 2016. Retrieved May 6, 2023.
- ^ a b Saldana, Sean (2021-10-05). "It's spooky how fast Spirit Halloween stores pop up. Here's how the retailer does it". NPR. Archived from the original on 2021-10-31. Retrieved 2021-10-31.
- ^ "Menacing Molly Swings By For Halloween 2017 | AnimatronicHalloween.com". Archived from the original on September 24, 2020. Retrieved Sep 3, 2020.
- ^ Valle, Gaby Del (2018-10-25). "What happens to Halloween pop-up shops after the holiday has passed?". Vox. Archived from the original on 2021-10-31. Retrieved 2021-10-31.
- ^ Irvine, Martha (2003-10-27). "Halloween: Fun For Grown-Ups - CBS News". www.cbsnews.com. Retrieved 2024-09-27.
- ^ a b c Marcus, Ezra (October 12, 2020). "Spirit Halloween Rises from the Dead. Again. And Again". The New York Times. Retrieved September 27, 2024.
- ^ a b Clark, Patrick; Mosendz, Polly (2016-10-27). "How Halloween Stores Conquered America". Bloomberg. Archived from the original on 2019-05-07. Retrieved 2019-02-13.
- ^ Wax, Roberta G. (2000-10-24). "Halloween's Big Business at Boo-tiques". Los Angeles Times. Retrieved 2024-09-27.
- ^ Caldwell, Dave (October 29, 2006). "Season When Stores Wear Costumes, Too". The New York Times. Retrieved September 27, 2024.
- ^ Hauser, Christine (October 26, 2016). "Clowns, Candidates and Other Halloween Costume Missteps". The New York Times. Retrieved September 27, 2024.
- ^ Hofstra, Rachel (2016-10-18). "Halloween store told, "Keep costume"". KLKN-TV. Retrieved 2024-09-27.
- ^ Stranges, Casy (October 24, 2020). "Health Canada Issues Recall For Spirit Halloween Items". CBC. Archived from the original on October 26, 2022.
- ^ "Health Canada warns of some dangerous Halloween products sold by Spirit Halloween". healthycanadians.gc.ca. Archived from the original on 2020-10-27. Retrieved 2020-10-24.
- ^ "Select Spirit Halloween Stores Will Transform Into 'Spirit Christmas' Complete with Santa Meet-and-Greets". People.com. Retrieved 2024-10-08.
- ^ "The Heart of Spirit Halloween:About Spirit of Children". Archived from the original on March 22, 2016. Retrieved May 6, 2019.
- ^ Yossman, K.J. (April 11, 2022). "Spirit Halloween Store Film in the Works Starring Christopher Lloyd, Rachael Leigh Cook (Exclusive)". Variety. Archived from the original on April 12, 2022. Retrieved April 12, 2022.
- ^ "Spirit Halloween: The Movie - Teaser Trailer". YouTube. Strike Back Studios. August 2022. Archived from the original on 1 August 2022. Retrieved 1 August 2022.
- ^ Kuperinsky, Amy (July 30, 2022). "First look at Spirit Halloween movie comes to N.J. flagship store. Christopher Lloyd haunts strip mall". NJ.com. Archived from the original on August 19, 2022. Retrieved August 2, 2022.