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Hillary Clinton’s campaign team used already established social media strategies and tactics that the candidate had used in previous elections to help boost her popularity in the 2016 election. None of the other candidates had recently run for president, making the tactic unique to Clinton.[1]
During the campaign,Trump and Clinton both used external links on their social media posts to connect their audience with outside information. A Pew Research study showed that 80% of Clinton’s posts included links to her website or campaign pages, while 78% of Trump’s posts included links to news media. It was also found that on Facebook, Clinton linked to her campaign 60% of the time, and the news media a quarter of the time. [2]
The Clinton campaign used social media to advertise Trump’s use of fake news and potential Russian intervention. Many argue that Clinton’s loss was in part due to Trump gaining the votes of groups that do not use social media, while Clinton’s audience is active on most social media platforms. [3]
In August of 2015, Clinton was involved in a back-and-forth with Jeb Bush. Bush copied one of Clinton’s Twitter graphics that discussed student debt. Clinton responded by crossing out the words on Bush’s graphic and stating “F: The grade to Florida for college affordability under Jeb Bush’s leadership.” with the caption “@JebBush Fixed it for you.” Bush responded with a graphic of his own that used Clinton’s logo to criticize the growing tax rate.” In this incident, Clinton and Bush used popular social media trends to capture their target audience and grow their social media presence.[4]
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Adding a headline would be helpful. Did you think to the original article? But other than a "headline" all sounds good!!!
- ^ "Shibboleth Authentication Request". login.proxyau.wrlc.org. doi:10.1177/0267323116682802. Retrieved 2020-02-20.
- ^ Mitchell, Holcomb, Weisel (7/18/16). "Election 2016: Campaigns as a Direct Source of News" (PDF). Pew Research Center.
{{cite web}}: Check date values in:|date=(help)CS1 maint: multiple names: authors list (link) CS1 maint: url-status (link) - ^ Boxell, Levi; Gentzkow, Matthew; Shapiro, Jesse M. (2018-07-18). "A note on internet use and the 2016 U.S. presidential election outcome". PLOS ONE. 13 (7): e0199571. doi:10.1371/journal.pone.0199571. ISSN 1932-6203. PMC 6051565. PMID 30020953.
{{cite journal}}: CS1 maint: PMC format (link) CS1 maint: unflagged free DOI (link) - ^ Harvey, Kerric; author; Media, the Encyclopedia of Social; Politics. "Did Social Media Ruin Election 2016?". NPR.org. Retrieved 2020-02-20.
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