nonbrand

English

Etymology

From non- +‎ brand.

Pronunciation

• Rhymes: -ænd

Adjective

nonbrand (not comparable)

1. Not of or pertaining to a commercial brand.
   • 1985, Linda F. Alwitt, Andrew A. Mitchell, Psychological processes and advertising effects:

     A nonbrand processing strategy refers to all other processing strategies where no evaluation of the advertised brand is made during exposure to the persuasive communication.