In Demand Radio
| |
|---|---|
| Broadcast area | Merseyside North West England North Wales |
| Frequency | DAB: 10D North East Wales & West Cheshire |
| Programming | |
| Format | Rhythmic Contemporary |
| Ownership | |
| Owner | In Demand Global Ltd |
| History | |
First air date | November 9, 2020 |
| Technical information | |
Licensing authority | Ofcom |
| Links | |
| Webcast | In Demand Radio Player |
| Website | In Demand Radio |
In Demand Radio is a commercial radio station based in Wallasey, Merseyside. The station broadcasts a Rhythmic Contemporary format to Liverpool, North West England and North Wales. It is owned and operated by In Demand Global Ltd.
History
[edit]The station launched on 9 November 2020, operated by the team behind a local music festival, Reminisce Festival.[1] Presenters at launch included former Radio City personalities Lee Butler and Gemma Cutting, as well as ex-Juice FM and Capital Liverpool presenter Baz Todd. The station also featured syndicated programming from notable dance music DJs such as Tiësto, Dave Pearce, Judge Jules and Roger Sanchez. [2]
In March 2021, former Radio City and Greatest Hits Radio presenter Rick Houghton joined the station to present a weekend show and assist with the development of new programming ideas. [3]
Programming
[edit]In Demand Radio broadcasts from studios at 40 Mill Lane, Wallasey. Other than some syndicated programming, its entire output is locally produced. In Demand Radio’s breakfast show is presented by Lee Butler, Claire Simmo and Gemma Cutting.[4] The station features a number of competitions and traditionally gives away a car to a nominated local carer or charity worker during Christmas.[5]
Notable presenters on the station include Ian Redman of dance music group Ultrabeat.
In Demand Decades
[edit]In November 2024, the station launched a second stream of programming, In Demand Decades, carrying a classic hits format.[6] This station broadcasts on the same DAB+ multiplex as the main In Demand Radio.
Transmission
[edit]In Demand Radio and In Demand Decades both broadcast on the MuxCo Wrexham, Chester and Liverpool digital radio multiplex, covering over 800,000 households in the regions of North West England and North Wales. [7] The station's signal reaches as far north as Blackpool and as far south as Stoke-on-Trent, with much of Manchester also within coverage.
Reminisce Festival
[edit]In Demand Radio is the official media partner of local music festival Reminisce Festival. The festival has been held every year since 2014 in Sherdley Park, St Helens. The station broadcasts live music from the festival's stages live on air. [8]
References
[edit]- ^ "Wallasey-based digital radio station launches on Monday". Wirral Globe. 8 November 2020. Retrieved 2022-09-20.
- ^ "In Demand Radio launches on DAB across Liverpool and we met Lee Butler at the new studios". The Guide Liverpool. 2020-11-08. Retrieved 2022-09-20.
- ^ "Top jock defects to new Wallasey-based radio station". Wirral Globe. 20 March 2021. Retrieved 2022-09-20.
- ^ www.indemandradio.com https://www.indemandradio.com/liverpool/show/breakfast. Retrieved 2023-11-20.
{{cite web}}: Missing or empty|title=(help) - ^ "In Demand Radio gives away a Fiat 500 car". RadioToday. 2020-12-23. Retrieved 2022-09-20.
- ^ Haygarth, Dan (2024-10-28). "Former Radio City presenters to join new Liverpool station". Liverpool Echo. Retrieved 2024-11-05.
- ^ "Wrexham, Chester and Liverpool | MuxCo.com - DAB Digital Radio Multiplexes". 2012-04-22. Retrieved 2022-09-20.
- ^ "Reminisce Festival". reminiscefestival.com. Retrieved 2022-09-25.