Outline of advertising
The following outline is provided as an overview of and topical guide to advertising:
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.
What type of thing is advertising?
[edit]Advertising can be described as all of the following:
- An application of communication –
- A business activity –
- A method of marketing – business process of creating relationships with and satisfying customers.
Types of advertising and advertisements
[edit]- Aerial advertising
- Barn advertisement
- Comparative advertising
- Contextual advertising
- Forehead advertising
- Gladvertising
- Guerrilla marketing
- In-flight advertising
- In-game advertising
- Informative advertising
- Local advertising
- Non-commercial advertising
- Online advertising
- Out-of-home advertising
- Parody advertisement
- Performance-based advertising
- Prommercial
- Radio advertisement
- Recruitment advertising
- Shock advertising
- Social network advertising
- Space advertising
- Television advertisement
- Virtual advertising
History of advertising
[edit]Advertising methods
[edit]- Ad-ID –
- Advertainment –
- Advertising in video games –
- Angel dusting –
- Bait-and-switch –
- Celebrity branding –
- Media clip –
- Consumer-generated advertising –
- DAGMAR marketing –
- Debranding –
- Display window –
- Dolly Dimples (Utah) –
- Doorbuster –
- Employee pricing –
- FAST marketing –
- Fear pattern –
- Freebie marketing –
- Hard sell –
- Product demonstration –
- Incomplete comparison –
- Inconsistent comparison –
- Location-based advertising –
- Loss leader –
- Pay-per-call advertising –
- Promotional merchandise –
- Repetition variation –
- Roll-in –
- Soft sell –
- Surrogate advertising –
- Testimonial –
- Trailer (promotion) –
- Transfer (propaganda) –
- Transpromotional –
- Trojan horse (business) –
- Unipole sign –
- Video in print –
Advertising awards
[edit]- ADDY Awards
- British Television Advertising Awards
- Clio awards
- Cresta International Advertising Awards
- London International Awards
Advertising organizations
[edit]- The Ad Club
- Advertising Association
- The Advertising Club of New York
- Advertising Research Foundation
- Advertising Self-Regulatory Council
- Advertising Specialty Institute
- Advertising Standards Authority (United Kingdom)
- Advertising Standards Board of Finance
- Advertising Standards Council of India
- Advertising Women of New York
- American Association of Advertising Agencies
- AMIN Worldwide
- Associated Motion Picture Advertisers
- Association of Independent Commercial Producers
- Association of National Advertisers
- Australian Association of National Advertisers
- Broadcast Advertising Standards Board of Finance
- Cabletelevision Advertising Bureau
- Center on Media and Child Health
- Children's Advertising Review Unit
- Commercial Closet Association
- Committee of Advertising Practice
- Digital Kitchen
- Digital Place-based Advertising Association
- E3 Agency Network
- The Electronic Cable Committee
- History of Advertising Trust
- Hook Advertising
- Institute of Practitioners in Advertising
- Interactive Advertising Bureau
- Internet Advertising Bureau
- Japan Advertising Photographers' Association
- National Advertising Division
- Outdoor Media Association
- OVAB Europe
- Philippine Advertising Congress
- Radio Advertising Bureau (UK)
- Radio Advertising Bureau (US)
- Sphinx Club (New York)
- Television Bureau of Advertising
- Utenti Pubblicità Associati
- World Federation of Advertisers
Advertising publications
[edit]Books about advertising
[edit]Persons influential in advertising
[edit]- Leo Burnett
- Leon Carr – composer of jingles, like "Sometimes you feel like a nut".
- Milton Glaser
- Chip Kidd
- Larry Page
- Paul Rand
- Rosser Reeves
- Massimo Vignelli
- John Wanamaker
- Mark Zuckerberg
See also
[edit]External links
[edit]
Advertising at Wikipedia's sister projects
Definitions from Wiktionary
Media from Commons
News from Wikinews
Quotations from Wikiquote
Texts from Wikisource
Textbooks from Wikibooks
Resources from Wikiversity
- Advertising Educational Foundation, archived advertising exhibits and classroom resources
- Hartman Center for Sales, Advertising & Marketing History at Duke University
- Duke University Libraries Digital Collections:
- Ad*Access, over 7,000 U.S. and Canadian advertisements, dated 1911–1955, includes World War II propaganda.
- Emergence of Advertising in America, 9,000 advertising items and publications dating from 1850 to 1940, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.
- AdViews, vintage television commercials
- ROAD 2.0, 30,000 outdoor advertising images
- Medicine & Madison Avenue, documents advertising of medical and pharmaceutical products
- Duke University Libraries Digital Collections:
- Art & Copy, a 2009 documentary film about the advertising industry
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