WUIV
| |
|---|---|
| Frequency | 1580 kHz |
| Programming | |
| Format | Defunct |
| Ownership | |
| Owner | Unifour Broadcasting Co., Inc. |
| History | |
First air date | March 29, 1981 |
Last air date | January 1993 |
Call sign meaning | "U" and the Roman numeral "IV" represent the Unifour, a region of North Carolina |
| Technical information | |
| Power | 5,000 watts (day only) |
WUIV (1580 AM) was a radio station licensed to Icard, North Carolina, United States. It operated on 1580 kHz with a power of 5,000 watts daytime. The last owner of the station was Unifour Broadcasting Co., Inc.
History
[edit]Jimmy R. Jacumin applied on June 30, 1976, for a new broadcast station to serve Icard. The construction permit was granted on April 27, 1979,[1] and the new station began broadcasting as WUIV on March 29, 1981. It originally broadcast a middle-of-the-road soft rock format.[2]
Two years after going on air, on February 21, 1983, Jacumin switched the format to Southern gospel. He told a reporter from The Charlotte Observer that with the former format, "in essence, we were serving the Devil" by broadcasting such artists as Olivia Newton-John, John Denver, and Glen Campbell.[3] The station still lost money after the format flip, but it noted an increase in listener interest—over 2,000 people signed petitions to make sure the new format stayed—as well as a doubling of the number of advertisers. Many listeners were shut-ins, but there were also young people.[3] By 1989, WUIV was one of five stations, four of them on the AM band, airing similar music.[4]
In 1991, WUIV entered into a local marketing agreement with WNNC in Newton, North Carolina, and began simulcasting that station's adult contemporary format.[5] The agreement ended in January 1993, at which time WUIV was reported silent.[6]
References
[edit]- ^ FCC History Cards for WUIV
- ^ "WUIV(AM)" (PDF). Broadcasting Yearbook. 1983. p. B-177 – via World Radio History.
- ^ a b Jeffries, Jane (July 14, 1983). "Gospel Radio Owner Sees Redemption In Change". The Charlotte Observer. Charlotte, North Carolina. p. Catawba Valley Neighbors 8, 9. Retrieved March 2, 2022 – via Newspapers.com.
- ^ Galarneau, Joseph (November 15, 1989). "Religion Via Airwaves: More Listeners Tune In Christian Radio Stations". The Charlotte Observer. Charlotte, North Carolina. p. Catawba Valley Neighbors 1, 6. Retrieved March 2, 2022 – via Newspapers.com.
- ^ "Format Changes & Updates" (PDF). M Street Journal. November 18, 1991. p. 1.
- ^ "Format Changes & Updates" (PDF). M Street Journal. January 27, 1993. p. 1.
- Radio stations established in 1981
- Radio stations disestablished in 1993
- Defunct radio stations in the United States
- 1981 establishments in North Carolina
- 1993 disestablishments in North Carolina
- Defunct mass media in North Carolina
- Daytime-only radio stations in North Carolina
- Burke County, North Carolina