Warehouse Economy Outlet

Warehouse Economy Outlet
Company type	Subsidiary
Industry	Retail
Founded	1971
Defunct	1975
Headquarters	New York, New York/Montvale, New Jersey
Area served	United States
Products	Deli, bakery, produce, snacks, frozen foods
Parent	The Great Atlantic & Pacific Tea Company

Warehouse Economy Outlet, (W.E.O), Where Economy Originates, was a discount, warehouse-style supermarket concept that was developed in the 1970s by The Great Atlantic & Pacific Tea Company (A&P), and is credited with being among the first of its kind in the industry. The first W.E.O. opened in Pennsauken, New Jersey in 1971, and quickly became a successful, profitable venture. W.E.O. featured top-selling grocery items in their original wholesale bulk packaging at greatly reduced prices. In 1972 A&P expanded this format to 1,500 stores; however, the expansion failed because many of its older stores, built prior to the 1950s, were not large enough to stock the large quantities of discounted groceries that the format called for. By 1975, A&P abandoned the format.^[1]^[2]

Company slogans

"Weeee-oooo! How A&P prices have changed!"
"A WOW is not a Weeee-oooo!"
"We Won't Stop Trying Til You Say Weeee-oooo!"^[3]

References

^ http://aptea.com/our-company/our-history 1960-1999 - Becoming a Supermarket Family
^ http://www.groceteria.com/store/national-chains/ap/ap-history/ A&P History: The Meltdown
^ https://soundcloud.com/mpf-one-min-samplers/a-p-warehouse-economy-outlet A&P - Warehouse Economy Outlet - WEO Jingle Tag (Circa 1974) - Soundcloud

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[1] ttps://aptea.com/our-company/our-history 1960-1999 - Becoming a Supermarket Family

[2] ttps://www.groceteria.com/store/national-chains/ap/ap-history/ A&P History: The Meltdown

[3] ttps://soundcloud.com/mpf-one-min-samplers/a-p-warehouse-economy-outlet A&P - Warehouse Economy Outlet - WEO Jingle Tag (Circa 1974) - Soundcloud

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v t e The Great Atlantic & Pacific Tea Company
Inactive banners	A&P Fresh Best Cellars/A&P Wine & Spirits Food Basics Waldbaum's A&P Canada A-Mart Dominion Family Mart Farmer Jack Food Basics Canada Pantry Pride (Richmond, Virginia) Futurestore Kohl's Food Stores Miracle Food Mart Plus Sav-A-Center Super Fresh Canada SuperPlus Food Stores Ultra Food & Drug Warehouse Economy Outlet
People	Evelyn Adams Emmett Ashford Richard F. Colburn Bill Corbus Michael J. Cullen Jimmy Duncan E. LeBron Fairbanks George Gilman Edward V. Hartford George Huntington Hartford George Ludlum Hartford Huntington Hartford John Augustine Hartford Christian W.E. Haub Bill McEwan Produce Pete Steve Peters Floyd James Thompson
Products	Bokar Coffee Eight O'Clock Coffee Quaker Maid Red Circle Coffee
Former facilities	A&P Warehouse A&P Food Stores Building Great Atlantic and Pacific Tea Company Warehouse (Jersey City, New Jersey) Great Atlantic and Pacific Tea Company Warehouse (Buffalo, New York)
Related	"A&P" (short story) The A&P Gypsies Bark Pepsi 400 Presented by Farmer Jack Great Atlantic & Pacific Tea Co. v. Supermarket Equipment Corp. John A. Hartford Foundation New Community Corporation Supermarket Superstar Tengelmann Group Woman's Day