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Zooper Dooper

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Frozen Zooper Doopers

Zooper Doopers are a brand of flavoured frozen ice pole product from Australia. They generally come in a plastic tube packaging as a liquid. They are then frozen at home in the household freezer. Zooper Doopers are somewhat of a cultural icon and have been popular since they first appeared in 1971. They are produced by the Bega Dairy & Drinks, division of the Bega Cheese company.[1]

They are a traditional hot weather treat in Australia.[2]

Flavours

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An unfrozen (top) and frozen (bottom) fairy floss flavoured Zooper Dooper

Zooper Doopers come in 8 different flavours, raspberry, fairy floss, cola, blackcurrant, orange, pineapple, lime and bubblegum. Once frozen, the top of the plastic tube can be cut, exposing the frozen product within which can then be eaten from the tube. A sugar-free line was also introduced in 2019, which comes in six different flavours - cola, raspberry, blackcurrant, blue lemonade, pineapple, and fairy floss.[3]

Limited edition

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In October 1996, National Foods Beverages Group introduced two new flavours, bubblegum and honeycomb, as well as a Zooper Dooper Joystick. The Joystick was a 150ml extended version of the original Zooper Dooper, as opposed to the original 70ml variety.[4]

There are also limited edition "sourz" and "magic" varieties. Zooper Dooper Sourz come in watermelon, blackcurrant, apple, lemon, raspberry, and grape flavours, while the magic variety comes in lemonade, red creamy soda, banana candy, toffee apple, grape bubblegum, orange sherbert, strawberries & cream, and jaffa.

Store exclusive 'Your Zooper Dooper Favorites' bags were also available for a limited time in two varieties, each containing only two flavours from the standard lineup. Fairy floss and blackcurrant bags were only available at Coles and lime and cola bags were only available at Woolworths.[5] Limited edition single-flavour packs have also been released.[6]

Derivative products

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In 2021, Bega released a limited edition range of Zooper Dooper milk, available in pineapple, bubblegum, and raspberry flavours.[7] In 2022, fairy floss and cola spider flavours were released.[8]

References

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  1. ^ "Bega Cheese confirms purchase of Lion Dairy and Drinks, owner of Pura Milk, Dare and Yoplait". ABC News. 2020-11-26.
  2. ^ "Debate rages over an icy Aussie treat". 7NEWS.com.au. 2019-05-28. Retrieved 2020-08-03.
  3. ^ Pigram, Kelly (2019-11-18). "Yes! Zoomer Doopers have gone sugar free". taste.com.au.
  4. ^ "Marketing - water ice boost". Inside Retailing. 22 October 1996.
  5. ^ Kopp, Cassandra (2018-11-01). "Zooper Dooper release favourites packs just in time for summer". News.com.au. Archived from the original on 2023-03-02. Retrieved 2023-03-02.
  6. ^ Stockdill, Robert (2021-12-02). "Bega introduces single-flavour Zooper Dooper multipack". Inside FMCG. Retrieved 2023-03-02.
  7. ^ Paine, Hannah (2021-10-07). "New Zooper Dooper product lands in Woolworths". News.com.au. Retrieved 2023-03-02.
  8. ^ Pattabiraman, Rakshnna (2022-10-03). "Bega launches new Zooper Dooper collection". Inside FMCG. Retrieved 2023-03-02.
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