Founder and Manager of Sleep Is Commercial, FrancescoAssenza is today a gifted Dj in the international electronicscene and he´s growing fast with his production.Francesco began as a guitar player, interpreter andsongwriter, active in the Italian pop-music scene, thenbecame a Dj, but he has always been immersed in music.Since 2002 he has been resident Dj for the most interestingrealities in the underground panorama of theRoman electronic music scene as Goa Ultrabeat , AnarchyIn T he Club, Kinder Gaärden/Gayvillage, a huge summerfestival in the heart of Rome, where every week-end morethan 5.000 people were attracted from the sound proposedtogether with Lusky Dj.In the middle of 2006 together with Giancarlino owner ofGoa Club in Rome, he started Unpolite Records, a newItalian electronic label that moved his first steps from a clubexperience, on which