We believe climate change is the biggest crisis we face as a society. Addressing this challenge requires creative solutions, unprecedented collaboration and innovation to drive positive change. Trust is the key to progress and is premised on action. Edelman partners with diverse clients committed to helping drive the transition to a net-zero future, helping them act and communicate in more meaningful ways.
Climate Stripes photo credit: Ed Hawkins, University of Reading
Edelman launched the first mandatory, all-staff climate change and communications training in partnership with Columbia University’s Climate School. The training features video interviews with 15 experts in climate science, policy and action, as well as in agriculture, investment and journalism. Watch a short video about the training.
The NYU Stern Center for Sustainable Business (CSB) and Edelman released new, first-of-its-kind research.
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A study, involving Edelman and nine major brands, finds that despite corporate hesitations, sustainable products are growing twice as fast as conventional ones, appealing across all demographics.
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We recognize that urgent action is needed to mitigate the most dangerous impacts of climate change on both people and the planet. This requires the rapid reduction of greenhouse gas emissions and a global transition to a net-zero-carbon economy.
We are committed to a “Trusted Transition,” where we guide ourselves and our clients to action and transformation, built on a foundation of trusted communication.
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Work with those committed to accelerating action to Net Zero and in compliance with the Paris Accords.
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Put science and facts first.
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Advance best practices and standards for climate communications.
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Ensure inclusivity.
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Focus on a just transition.
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Hold ourselves accountable.
Trusted Transitions look different by sector, but for each organization it involves:
Working together with a third-party expert, we developed the following key areas to help assess whether new assignments for clients in heavy-emitting sectors are aligned with our climate principles. They include:
These assessments are part of our review process led by our Client Portfolio Management Committee, a peer-led, cross-geography team responsible for vetting new opportunities in line with our climate principles. Our board-level climate and sustainability committee, chaired by an Edelman external board member, reviews our progress on our climate principles quarterly. In addition, we are fortunate to have diverse independent experts who we call upon to provide their insights and expertise on particular cases to help shape our decisions.
We recognize that we have a vital role to play — using communications to drive action, lifestyle changes and cross-industry solutions. Climate change is the biggest challenge we have in front of us, the challenge that exacerbates multiple interconnected crises including social inequality, food insecurity, migration and biodiversity loss. We believe that progress will be made by engaging organizations across all industries and sectors, as well as individuals. We need an inclusive approach, one that covers the big tent, otherwise we will not get where we need to go on this journey.
Edelman has approved near and long-term science-based emissions reduction targets with the SBTi. The SBTi has verified Edelman’s net-zero science-based target by 2040.
Edelman commits to reducing absolute scope 1 and 2 GHG emissions 80% by 2030 from a 2019 baseline, and to reduce absolute scope 3 emissions covering purchased goods and services, fuel and energy related activities, upstream transport and distribution and business travel 55% within the same timeframe.
We’re honored to have an independent advisory board to bolster our expertise, advance the firm’s climate strategies and practices, and support efforts to shape global climate communications. The Council’s nine members are experts from around the world, with deep experience in climate science, policy, negotiations, mitigation, leadership, action, collaboration, and consumer engagement.
China Director, R20 Regions of Climate Actions
Co-Founder, Transition Value Partners, Founder and Strategic Adviser CDP, co-presenter Outrage and Optimism
President of the Brazilian Business Council for Sustainable Development
Former Minister of Agriculture and Animal Resources, Rwanda
Founder and Senior Partner, SYSTEMIQ
Co-Founder of IMAGINE
Independent Climate and Sustainability Expert
Former Prime Minister of Denmark
Clinical Professor for Business and Society; Founder and Director of NYU Stern School of Business’s Center for Sustainable Business